Market size · United States

E-commerce (United States)

Retail sales made online in the United States, as the Census Bureau measures them.

Forge’s own description of what this market covers. A ruler for the size of a market, read once a year from the publishers below — it holds no sector and no company.

As its publishers state it

$1.23 tn2025 · U.S. Census Bureau · USDNo outlook published by U.S. Census Bureau

As of Sep 30, 2026 · 8 figures carried · never averaged, never Forge’s.

How big this market is, as its publishers state it

as of Sep 30, 2026 · 8 figures carried

1 publisher carried, 2020–2025, no published outlook among them. Figures are the publishers' own, shown side by side and never averaged.

Last read Sep 30, 2026: wrote 1 figure, refused 3 already stored.

Forge measures none of this. A statistical body publishes the history and its own outlook; Forge copies the figures with the sentence each came from and refreshes once a year, when the publishers do. A growing market says you are not building into a headwind — it says nothing about whether this application has customers.

Where its publishers say it is going

No publisher named for this market publishes an outlook past its observed years, so none is stated: the figures below are observed years only, and Forge projects nothing.

  • U.S. Census Bureau
U.S. Census BureauUSD · latest release 2026

U.S. Census Bureau: grew 8.6 % a year, 2020–2025, by its own figures.

YearFigureKindPublishedIn the publisher’s words
2020$815.4 bnhistory2022 (+1 earlier)e-commerce sales increased by $244.2 billion or 43% in 2020, the first year of the pandemic, rising from $571.2 billion in 2019 to $815.4 billion in 2020As the read noted: From the Census Bureau's own story describing the 2020 Annual Retail Trade Survey (ARTS) release; this is a different methodology/series than the Quarterly Retail E-Commerce Sales report used for other years. source
2021$870.8 bnhistory2022Total e-commerce sales for 2021 were estimated at $870.8 billion, an increase of 14.2 percent (±0.9%) from 2020. source
2022$1.03 tnhistory2023Total e-commerce sales for 2022 were estimated at $1,034.1 billion, an increase of 7.7 percent (±0.4%) from 2021. source
2023$1.12 tnhistory2025 (+1 earlier)Total e-commerce sales for 2023 were estimated at $1,118.7 billion, an increase of 7.6 percent (±1.2%) from 2022. source
2024$1.19 tnhistory2025Total e-commerce sales for 2024 were estimated at 1,192.6 billion, an increase of 8.1 percent (±1.1) from 2023. source
2025$1.23 tnhistory2026Total e-commerce sales for 2025 were estimated at 1,233.7 billion, an increase of 5.4 percent (±1.2%) from 2024. source

E-commerce elsewhere

The same industry as other publishers state it for their own place. Each figure is its publisher’s frame; none is compared with another.

Other markets in North America

What else the yearly read measures in this region.

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Where does your product stand in e-commerce?

An account adds your own product against the market, every week: a brief with a source under every line, the market-fit number with its components one click behind it, and a board where what you decide lands. Free to start, no card.