How big this market is, as its publishers state it
as of Sep 30, 2026 · 14 figures carried2 publishers carried, 2020–2025, no published outlook among them. Figures are the publishers' own, shown side by side and never averaged.
Last read Sep 30, 2026: wrote 0 figures, refused 1 already stored.
Forge measures none of this. A statistical body publishes the history and its own outlook; Forge copies the figures with the sentence each came from and refreshes once a year, when the publishers do. A growing market says you are not building into a headwind — it says nothing about whether this application has customers.
Where its publishers say it is going
No publisher named for this market publishes an outlook past its observed years, so none is stated: the figures below are observed years only, and Forge projects nothing.
- Interactive Advertising Bureau
- U.S. Census Bureau
Interactive Advertising BureauUSD · latest release 2026
Interactive Advertising Bureau: grew 16.1 % a year, 2020–2025, by its own figures.
| Year | Figure | Kind | Published | In the publisher’s words |
|---|---|---|---|---|
| 2020 | $139.8 bn | history | 2021 | Three year (FY 2018-FY 2020) internet advertising revenue trend ($ billions) 2018 2019 2020 $139.8 $124.6 $107.5 source |
| 2021 | $189.3 bn | history | 2026 (+1 earlier) | $189.3As the read noted: Figure from the five-year (2021-2025) internet advertising revenue trend chart in IAB/PwC FY2025 report; value read from chart label. source |
| 2022 | $209.7 bn | history | 2026 (+1 earlier) | $209.7As the read noted: Value read from the five-year trend chart in IAB/PwC FY2025 report. source |
| 2023 | $225.0 bn | history | 2026 (+1 earlier) | $225.0As the read noted: Value read from the five-year trend chart in IAB/PwC FY2025 report. source |
| 2024 | $258.6 bn | history | 2026 (+1 earlier) | $258.6As the read noted: Value read from the five-year trend chart in IAB/PwC FY2025 report. source |
| 2025 | $294.6 bn | history | 2026 | growth in U.S. digital advertising revenues, which rose 13.9% year over year (YoY) in 2025 to a record $294.6 billion. source |
U.S. Census BureauUSD · latest release 2025
U.S. Census Bureau: grew 1.0 % a year, 2020–2023, by its own figures.
| Year | Figure | Kind | Published | In the publisher’s words |
|---|---|---|---|---|
| 2020 | $138.1 bn | history | 2024 | '20 | 138.12As the read noted: Figure originates from Census Bureau Service Annual Survey (NAICS 5418) but was only locatable via a Statista page republishing the Census series; I could not access the original census.gov table directly within the search budget, so verbatim confirmation from census.gov itself is missing. source |
| 2021 | $153.4 bn | history | 2024 | '21 | 153.4As the read noted: Same caveat as 2020 figure: sourced via Statista's republication of Census SAS data, not the primary census.gov table page. source |
| 2022 | $171.0 bn | history | 2024 | '22 | 170.96As the read noted: Same caveat as 2020 figure: sourced via Statista's republication of Census SAS data, not the primary census.gov table page. source |
| 2023 | $142.4 bn | history | 2025 | In 2023, revenues of the advertising, public relations (PR), and related services sector in the United States amounted to approximately 142.43 billion U.S. dollars.As the read noted: This 2023 figure is marked preliminary ('23*) on the Statista chart, which republishes Census SAS/AIES NAICS 5418 data. Note the Census Bureau's Annual Integrated Economic Survey (AIES) replaced SAS starting with survey year 2023, which may introduce a level shift versus prior years. source |
Other markets in North America
What else the yearly read measures in this region.
- HealthcareUnited StatesUS$5.66 tn2025 · Centers for Medicare & Medicaid Services$9.00 tn by 2034 · 5.3 % a year · Centers for Medicare & Medicaid Services’s outlookas of Sep 30, 2026
- Software publishingUnited StatesUS$552.2 bn2024 · U.S. Bureau of Labor Statistics · +1 more, never averaged$896.1 bn by 2034 · 5.0 % a year · U.S. Bureau of Labor Statistics’s outlookas of Sep 30, 2026
- IT servicesUnited StatesUS$799.0 bn2024 · U.S. Bureau of Labor Statistics · +1 more, never averaged$1.10 tn by 2034 · 3.2 % a year · U.S. Bureau of Labor Statistics’s outlookas of Sep 30, 2026
- E-commerceUnited StatesUS$1.23 tn2025 · U.S. Census BureauNo outlook published by U.S. Census Bureauas of Sep 30, 2026
- EnergyUnited StatesUSRead Sep 30, 2026, nothing quotable foundRead from U.S. Energy Information Administration
- AutomotiveUnited StatesUS$754.4 bn2025 · U.S. Bureau of Economic Analysis · +1 more, never averagedNo outlook published by U.S. Bureau of Economic Analysisas of Sep 30, 2026
- EducationUnited StatesUS$1.60 tn2022 · National Center for Education StatisticsNo outlook published by National Center for Education Statisticsas of Sep 30, 2026
- Construction and real estateUnited StatesUS$2.16 tn2025 · FMI · +2 more, never averaged$2.70 tn by 2030 · 4.5 % a year · FMI’s outlookas of Sep 30, 2026
- Financial servicesUnited StatesUS$3.29 tn2025 · U.S. Bureau of Labor Statistics$3.92 tn by 2035 · 1.8 % a year · U.S. Bureau of Labor Statistics’s outlookas of Sep 30, 2026
- Software and ITCanadaCACAD 161.9 bn2024 · Statistics CanadaNo outlook published by Statistics Canadaas of Sep 5, 2026