How big this market is, as its publishers state it

as of Sep 30, 2026 · 7 figures carried

1 publisher carried, 2020–2026, 1 with a published outlook, the furthest to 2026. Figures are the publishers' own, shown side by side and never averaged.

Last read Sep 30, 2026: wrote 2 figures and 3 stated rates, refused 3 already stored.

Forge measures none of this. A statistical body publishes the history and its own outlook; Forge copies the figures with the sentence each came from and refreshes once a year, when the publishers do. A growing market says you are not building into a headwind — it says nothing about whether this application has customers.

Where its publishers say it is going

€961.0 bnby 2026 · Ecommerce Europe’s outlook, published 20265.5 % a year from €911.0 bn in 2025, implied by its own two figures
Ecommerce Europe: projects to 2026 from 2025, its last observed year — 5.5 % a year implied by its own two figures; Ecommerce Europe itself states 5.0 % a year over 2025–2026.
In Ecommerce Europe’s words, 2020–2021 (published 2022): In 2021, European e-commerce grew by 13 % to €718 billion euros. source
In Ecommerce Europe’s words, 2024–2025 (published 2026): Total B2C European e-commerce turnover continued its steady growth and increased by 7% in 2025, rising from €842 billion to €911 billion. source
In Ecommerce Europe’s words, 2025–2026 (published 2026): For 2026, growth is forecast to slow in several regions, with a nominal European B2C e-commerce turnover expected to increase by 5% to €961 billion. source

Ecommerce Europe· outlook dashed

Ecommerce EuropeEUR · latest release 2026 · outlook after 2025

Ecommerce Europe: 2020–2025 has a gap, so no rate is computed across it.

Year	Figure	Kind	Published	In the publisher’s words
2020	€757.0 bn	history	2021	The total worth of European ecommerce grew to 757 billion euros.As the read noted: Found only on a page quoting the 2021 European E-commerce Report; Ecommerce Europe's own report page for that figure was not located directly. source
2021	€718.0 bn	history	2022	In 2021, European e-commerce grew by 13 % to €718 billion euros. source
2023	€784.0 bn	history	2025	total B2C European e-commerce turnover increased by 7%, rising from €784 billion to €842 billion.As the read noted: Figure covers Europe (38 countries) per Ecommerce Europe/EuroCommerce European E-commerce Report 2025, with a special focus on EU-27; not an EU-only total. source
2024	€842.0 bn	history	2026 (+1 earlier)	Total B2C European e-commerce turnover continued its steady growth and increased by 7% in 2025, rising from €842 billion to €911 billion.As the read noted: Restated 2024 figure as reported in the 2026 European E-commerce Report (published jointly by Ecommerce Europe and EuroCommerce); covers Europe (38 countries), special focus on EU-27. source
2025	€911.0 bn	history	2026	Total B2C European e-commerce turnover continued its steady growth and increased by 7% in 2025, rising from €842 billion to €911 billion.As the read noted: Figure covers Europe (38 countries) per 2026 European E-commerce Report, with special focus on EU-27; not an EU-only total. source
2026	€961.0 bn	Ecommerce Europe’s outlook	2026	For 2026, growth is forecast to slow in several regions, with a nominal European B2C e-commerce turnover expected to increase by 5% to €961 billion.As the read noted: Forecast figure covers Europe (38 countries), not an EU-only total. source

E-commerce elsewhere

The same industry as other publishers state it for their own place. Each figure is its publisher’s frame; none is compared with another.

Other markets in Europe

What else the yearly read measures in this region.

E-commerce (European Union)

How big this market is, as its publishers state it

E-commerce elsewhere

Other markets in Europe

Where does your product stand in e-commerce?