CRM for small teams, October 2026: 1 open gap — 0 closed, 1 opened.

What was read

6 companies placed; 0 read during October 2026.

• FolkSep 30, 2026
• CapsuleSep 30, 2026
• PipedriveSep 30, 2026
• AttioSep 30, 2026
• CRM that nobody updatesSep 30, 2026
• Founders doing their own salesSep 30, 2026

Gaps closed and opened

6 themes were raised about two or more of 5 read companies; 1 shares no word with anything a company declares. Against the previous month: 1 gap opened and 0 closed (0 now share a word with a declared capability, 0 no longer raised about two companies). Themes are compared by their words, so a theme the reading reworded counts as one closed and one opened.

Opened · 1

Mobile apps

Now answered in the declared names · 0

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No longer raised about two companies · 0

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• ● Integrations and APIraised about 3 of 5
• ◌ Mobile appsraised about 2 of 5 · no declared match
• ● Analytics and reportingraised about 2 of 5
• ● Free tier, trial and paywalled featuresraised about 2 of 5
• ● Price levelraised about 2 of 5
• ● Manual work and automationraised about 2 of 5

Who entered

No company was placed or sighted this month.

Pricing moves

4 of 6 read companies have a pricing entry on record; none recorded a pricing change this month.

• Folk [COMPANY CLAIM] Sep 30, 2026Folk's pricing page lists three per-seat tiers: Standard, Premium, and Custom, with third-party sources reporting figures clustering around $20-30/user/month (Standard), $40-60/user/month (Premium), and $80-100+/user/month (Custom), and annual billing discounted roughly 20% versus monthly. source
• Capsule [COMPANY CLAIM] Sep 30, 2026Capsule's pricing structure (as reported consistently by multiple third-party trackers, since capsulecrm.com's own pricing page could not be fetched directly) runs Free (2 users/250 contacts) → Starter ~$18/user/mo annual → Growth ~$36/user/mo annual (AI + automation unlocked) → Advanced ~$54/user/mo annual (custom fields, more pipelines) → Ultimate ~$72/user/mo annual (dedicated account manager, 5+ user minimum). source
• Pipedrive [COMPANY CLAIM] Sep 30, 2026Pipedrive's knowledge base confirms it moved from the older Essential/Advanced/Professional/Power/Enterprise tier names to a new Lite/Growth/Premium/Ultimate structure, described as introducing a new pricing and packaging structure that better reflects current usage. source
• Attio [COMPANY CLAIM] Sep 30, 2026Third-party trackers report inconsistent current Attio list prices for 2026 — figures cited range from Plus $29/Pro $69 per seat/month (annual) to a reported July 2026 repricing to Plus $35/Pro $79, and even Plus $44/Pro $99 in one late-August source. All agree on a Free tier capped at 3 seats and a custom-quoted Enterprise tier. source

What users raised

17 themes raised by users; the most raised: Integrations and API (3 of 5), Analytics and reporting (2 of 5), Free tier, trial and paywalled features (2 of 5).

• Integrations and API 3/5
• Analytics and reporting 2/5
• Free tier, trial and paywalled features 2/5
• Manual work and automation 2/5
• Mobile apps 2/5
• Price level 2/5
• CRM built for VP of Sales, not the solo seller 1/5
• Customization and branding 1/5
• duplicate contact/organization detection lacking 1/5
• feature bloat unnecessary for a single seller 1/5
• feature removal/paywalling over time (HubSpot) 1/5
• feeling 'sales-y' using traditional CRM workflows 1/5
• Limited native sales execution features 1/5
• marketing features require separate paid add-on (Transpond) 1/5
• required fields punish honest/quick logging 1/5
• too many features for team size (overbuild) 1/5
• Usage limits and caps 1/5

Funding by quarter

Withheld: something was read in 1 of the last 8 quarters. A series needs at least 2 to say anything a single reading does not.

The ledger this month

0 observed claims recorded this month.