What was read
6 companies placed; 6 read during September 2026.
- FolkSep 30, 2026
- CapsuleSep 30, 2026
- PipedriveSep 30, 2026
- AttioSep 30, 2026
- CRM that nobody updatesSep 30, 2026
- Founders doing their own salesSep 30, 2026
Gaps closed and opened
No complaint theme was raised about two or more read companies this month. There is no previous month on record to compare against.
Who entered
6 companies placed (Folk, Capsule, Pipedrive, Attio, CRM that nobody updates, Founders doing their own sales); 0 products sighted by a search and not yet read.
Pricing moves
4 of 6 read companies have a pricing entry on record; 5 pricing changes recorded across 4 companies this month.
- Folk [COMPANY CLAIM] Sep 30, 2026 · 2 changes this monthFolk's pricing page lists three per-seat tiers: Standard, Premium, and Custom, with third-party sources reporting figures clustering around $20-30/user/month (Standard), $40-60/user/month (Premium), and $80-100+/user/month (Custom), and annual billing discounted roughly 20% versus monthly. source
- Capsule [COMPANY CLAIM] Sep 30, 2026 · 1 change this monthCapsule's pricing structure (as reported consistently by multiple third-party trackers, since capsulecrm.com's own pricing page could not be fetched directly) runs Free (2 users/250 contacts) → Starter ~$18/user/mo annual → Growth ~$36/user/mo annual (AI + automation unlocked) → Advanced ~$54/user/mo annual (custom fields, more pipelines) → Ultimate ~$72/user/mo annual (dedicated account manager, 5+ user minimum). source
- Pipedrive [COMPANY CLAIM] Sep 30, 2026 · 1 change this monthPipedrive's knowledge base confirms it moved from the older Essential/Advanced/Professional/Power/Enterprise tier names to a new Lite/Growth/Premium/Ultimate structure, described as introducing a new pricing and packaging structure that better reflects current usage. source
- Attio [COMPANY CLAIM] Sep 30, 2026 · 1 change this monthThird-party trackers report inconsistent current Attio list prices for 2026 — figures cited range from Plus $29/Pro $69 per seat/month (annual) to a reported July 2026 repricing to Plus $35/Pro $79, and even Plus $44/Pro $99 in one late-August source. All agree on a Free tier capped at 3 seats and a custom-quoted Enterprise tier. source
What users raised
25 themes raised by users; the most raised: Basic reporting/analytics (1 of 5), configuration overhead and pricing escalation in mainstream tools (1 of 5), CRM built for VP of Sales, not the solo seller (1 of 5).
- Basic reporting/analytics 1/5
- configuration overhead and pricing escalation in mainstream tools 1/5
- CRM built for VP of Sales, not the solo seller 1/5
- dashboards show vanity metrics, not next actions 1/5
- Deals, sequences, dashboards gated behind expensive Premium tier 1/5
- duplicate contact/organization detection lacking 1/5
- feature bloat unnecessary for a single seller 1/5
- feature removal/paywalling over time (HubSpot) 1/5
- feeling 'sales-y' using traditional CRM workflows 1/5
- Hidden AI/enrichment credit costs beyond seat price 1/5
- Historically no/weak mobile app 1/5
- Limited automation compared to Salesforce/HubSpot 1/5
- Limited native integrations (reliant on Zapier) 1/5
- Limited native sales execution features 1/5
- Manual data entry still required despite AI claims 1/5
- marketing features require separate paid add-on (Transpond) 1/5
- mobile app missing calendar/appointment tab 1/5
- no automation on free tiers 1/5
- No free plan / trial locks account afterward 1/5
- outgrowing simple tools that lack LinkedIn/AI integration 1/5
- required fields punish honest/quick logging 1/5
- Rising cost/setup time at scale 1/5
- single pipeline / limited pipeline flexibility 1/5
- too many features for team size (overbuild) 1/5
- weak/limited calendar (Google Calendar) integration 1/5
Funding by quarter
Withheld: something was read in 1 of the last 8 quarters. A series needs at least 2 to say anything a single reading does not.
The ledger this month
27 observed claims recorded this month, 1 inference counted apart, 4 sources that did not answer.
- PRODUCT · 11
- COMPLAINT · 6
- PRICING · 5
- DISCOURSE · 2
- POSITIONING · 2
- FUNDING · 1
How big this market is, as its publishers state it
No market-size figure has been recorded for this level yet. Not read is not zero.
Research-house estimates for this sector, carried side by side under each house’s own name. Estimates of one market can differ several-fold; none is averaged, and none is Forge’s.
No publisher is named for this level yet, so there is nothing to read from. Publishers are authored in the taxonomy and arrive with a deploy.