Monthly report · October 2026

Scheduling and booking, October 2026: 0 open gaps — 0 closed, 0 opened.

As the catalog read it in October 2026 · written Nov 1, 2026. This report does not change after it is written. September 2026 →

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Forge’s own counts and the quoted claims with their sources are CC BY 4.0 — cite as Ambera Forge, Scheduling and booking, October 2026. Carried market-size figures are their publishers’ and are not in the file.

What was read

8 companies placed; 7 read during October 2026.

Gaps closed and opened

4 themes were raised about two or more of 7 read companies; 0 share no word with anything a company declares. Against the previous month: 0 gaps opened and 0 closed (0 now share a word with a declared capability, 0 no longer raised about two companies). Themes are compared by their words, so a theme the reading reworded counts as one closed and one opened.

Opened · 0
—
Now answered in the declared names · 0
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No longer raised about two companies · 0
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  • ● Integrations and APIraised about 4 of 7
  • ● Customization and brandingraised about 3 of 7
  • ● Price levelraised about 2 of 7
  • ● Sync and offlineraised about 2 of 7

Who entered

0 companies placed; 4 products sighted by a search and not yet read (Chronock, Donna, ClawEase, TimeTuna).

  • Chronock — sighted Oct 5, 2026 · source
  • Donna — sighted Oct 5, 2026 · source
  • ClawEase — sighted Oct 5, 2026 · source
  • TimeTuna — sighted Oct 5, 2026 · source

Pricing moves

8 of 8 read companies have a pricing entry on record; 4 pricing changes recorded across 2 companies this month.

  • Consultants and coaches booking clients [COMPANY CLAIM] Oct 26, 2026 · 2 changes this monthSimply.Coach raised its entry pricing roughly sixfold, from $9/month to a $59/month Leap plan (billed annually), justified by newly added native videoconferencing, custom domain capability, and expanded Zoom/Teams/Google Calendar/Outlook integrations. source
  • Complaints about booking tools [USER OPINION] Oct 5, 2026 · 2 changes this monthA comparison review reports that YouCanBookMe's Starter plan rises from $12 to $24/user/month and Teams from $20 to $32/user/month when adding Notetaker and Callie-equivalent AI features, mirroring the cost jump Calendly itself introduced with its AI add-ons. source
  • Calnize [FACT] Sep 30, 2026Calnize's pricing page lists three tiers: Free ($0, one booking type, limited bookings, basic calendar integration, no custom branding or payment integrations), a $9/month plan, and a Lifetime Deal at $21 one-time (discounted from a $99 list price) that includes unlimited booking types/bookings, advanced calendar integration, custom branding, payment integrations, and all future updates. source
  • Lunacal [FACT] Sep 28, 2026Lunacal's own pricing page is structured around three tiers — Standard, Teams, and Enterprise — compared across categories including scheduling page customization, integrations, branding, teams, and paid bookings. source
  • Calendly [USER OPINION] Sep 28, 2026Multiple third-party pricing trackers report that on August 19, 2026 Calendly introduced two new paid tiers, Standard Plus (~$18/seat/month) and Teams Plus (~$24/seat/month), each priced $8/seat/month above the base Standard/Teams tiers, bundling Notetaker (AI meeting transcription across Zoom, Google Meet, Microsoft Teams) and Callie (an AI email-scheduling assistant) as a package that cannot be purchased separately. source
  • TidyCal [FACT] Sep 13, 2026Agency Lifetime licenses purchased on or after September 1, 2026 no longer include no-branding on booking pages, custom domain support, and other headroom features that Pro subscribers still get; existing Agency Lifetime buyers before that date keep the custom domain benefit. source
  • Cal.com [FACT] Sep 6, 2026Cal.com's hosted pricing runs a free tier plus a Teams plan around $12–15/user/month (annual billing) and an Organizations plan around $28–37/user/month, with custom Enterprise pricing on request. source
  • SavvyCal [FACT] Sep 6, 2026SavvyCal's pricing page currently lists two paid tiers: Basic (includes unlimited calendars, unlimited links, team scheduling) and Premium (adds Remove SavvyCal Branding, Time Defense, Optimized Availability, Ranked Availability, Time Blocking, Frequency Limits, and Commerce/Paid Bookings), sold per user/month with an annual-billing discount. source

What users raised

18 themes raised by users; the most raised: Integrations and API (4 of 7), Customization and branding (3 of 7), Price level (2 of 7).

  • Integrations and API 4/7
  • Customization and branding 3/7
  • Price level 2/7
  • Sync and offline 2/7
  • added verification friction (OTP) in booking flow 1/7
  • Admin time lost reconciling disconnected systems 1/7
  • Billing, fees and cancellation 1/7
  • Bugs and reliability 1/7
  • Complexity, setup and learning curve 1/7
  • Customer support 1/7
  • Free tier, trial and paywalled features 1/7
  • Interface and design 1/7
  • Lacks routing forms 1/7
  • need for separate notetaking/CRM tools 1/7
  • Slow gallery/image loading 1/7
  • SSO only as paid add-on 1/7
  • Stripe-only payments 1/7
  • Usage limits and caps 1/7

Funding by quarter

1 round recorded across 2 read quarters; sums are floors per currency and per tag, never combined.

  • 2025-Q1not read
  • 2025-Q2not read
  • 2025-Q3not read
  • 2025-Q4not read
  • 2026-Q1not read
  • 2026-Q2not read
  • 2026-Q31 round
  • 2026-Q40 rounds

The ledger this month

11 observed claims recorded this month, 3 sources that did not answer.

  • PRODUCT · 6
  • PRICING · 4
  • COMPLAINT · 1

How big this market is, as its publishers state it

as of Sep 5, 2026 · 5 figures carried

2 publishers carried, 2024–2033, 2 with a published outlook, the furthest to 2033. Figures are the publishers’ own, shown side by side and never averaged.

Last read Sep 30, 2026: wrote 0 figures and 2 stated rates, refused 4 already stored.

Research-house estimates for this sector, carried side by side under each house’s own name. Estimates of one market can differ several-fold; none is averaged, and none is Forge’s.

Where its publishers say it is going

  • $1.8 bnby 2033 · Grand View Research’s outlook, published 202613.4 % a year from $663 m in 2025, implied by its own two figures

    Grand View Research: projects to 2033 from 2025, its last observed year — 13.4 % a year implied by its own two figures; Grand View Research itself states 15.0 % a year over 2026–2033.

    In Grand View Research’s words, 2026–2033 (published 2026): Growth rate · 15% (CAGR from 2026 to 2033) source

  • $891 mby 2032 · Verified Market Research’s outlook, published 202513.1 % a year from $333 m in 2024, implied by its own two figures

    Verified Market Research: projects to 2032 from 2024, its last observed year — 13.1 % a year implied by its own two figures; Verified Market Research itself states 13.1 % a year over 2026–2032.

    In Verified Market Research’s words, 2026–2032 (published 2025): growing at a CAGR of 13.10% from 2026 to 2032 source

  • Grand View Research· outlook dashed
  • Verified Market Research· outlook dashed
Grand View ResearchUSD · latest release 2026 · outlook after 2025

Grand View Research: one observed year (2025), too short to state a rate.

YearFigureKindPublishedIn the publisher’s words
2025$663 mhistory2026The global scheduling apps market was estimated at USD 663.1 million in 2025 and is projected to reach USD 1,813.1 million by 2033, growing at a CAGR of 13.46% from 2026 to 2033.As the read noted: GVR's series is titled 'Scheduling Apps Market' (covers appointment, meeting/event, workforce shift, and resource/room scheduling), the closest current GVR series to this market scope. source
2026$749 mGrand View Research’s outlook2026The global scheduling apps market size was estimated at USD 663.1 million in 2025 and is expected to reach USD 749.3 million in 2026. source
2033$1.8 bnGrand View Research’s outlook2026The global scheduling apps market was estimated at USD 663.1 million in 2025 and is projected to reach USD 1,813.1 million by 2033, growing at a CAGR of 13.46% from 2026 to 2033. source
Verified Market ResearchUSD · latest release 2025 · outlook after 2024

Verified Market Research: one observed year (2024), too short to state a rate.

YearFigureKindPublishedIn the publisher’s words
2024$333 mhistory2025Appointment Scheduling Software Market size was valued at USD 332.8 Million in 2024 and is projected to reach USD 891 Million by 2032, growing at a CAGR of 13.10% from 2026 to 2032. source
2032$891 mVerified Market Research’s outlook2025Appointment Scheduling Software Market size was valued at USD 332.8 Million in 2024 and is projected to reach USD 891 Million by 2032, growing at a CAGR of 13.10% from 2026 to 2032. source

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