What was read
8 companies placed; 7 read during October 2026.
- LunacalOct 26, 2026
- CalnizeSep 30, 2026
- CalendlyOct 5, 2026
- Cal.comOct 5, 2026
- SavvyCalOct 5, 2026
- TidyCalOct 5, 2026
- Complaints about booking toolsOct 5, 2026
- Consultants and coaches booking clientsOct 26, 2026
Gaps closed and opened
4 themes were raised about two or more of 7 read companies; 0 share no word with anything a company declares. Against the previous month: 0 gaps opened and 0 closed (0 now share a word with a declared capability, 0 no longer raised about two companies). Themes are compared by their words, so a theme the reading reworded counts as one closed and one opened.
- Opened · 0
- —
- Now answered in the declared names · 0
- —
- No longer raised about two companies · 0
- —
- ● Integrations and APIraised about 4 of 7
- ● Customization and brandingraised about 3 of 7
- ● Price levelraised about 2 of 7
- ● Sync and offlineraised about 2 of 7
Who entered
0 companies placed; 4 products sighted by a search and not yet read (Chronock, Donna, ClawEase, TimeTuna).
Pricing moves
8 of 8 read companies have a pricing entry on record; 4 pricing changes recorded across 2 companies this month.
- Consultants and coaches booking clients [COMPANY CLAIM] Oct 26, 2026 · 2 changes this monthSimply.Coach raised its entry pricing roughly sixfold, from $9/month to a $59/month Leap plan (billed annually), justified by newly added native videoconferencing, custom domain capability, and expanded Zoom/Teams/Google Calendar/Outlook integrations. source
- Complaints about booking tools [USER OPINION] Oct 5, 2026 · 2 changes this monthA comparison review reports that YouCanBookMe's Starter plan rises from $12 to $24/user/month and Teams from $20 to $32/user/month when adding Notetaker and Callie-equivalent AI features, mirroring the cost jump Calendly itself introduced with its AI add-ons. source
- Calnize [FACT] Sep 30, 2026Calnize's pricing page lists three tiers: Free ($0, one booking type, limited bookings, basic calendar integration, no custom branding or payment integrations), a $9/month plan, and a Lifetime Deal at $21 one-time (discounted from a $99 list price) that includes unlimited booking types/bookings, advanced calendar integration, custom branding, payment integrations, and all future updates. source
- Lunacal [FACT] Sep 28, 2026Lunacal's own pricing page is structured around three tiers — Standard, Teams, and Enterprise — compared across categories including scheduling page customization, integrations, branding, teams, and paid bookings. source
- Calendly [USER OPINION] Sep 28, 2026Multiple third-party pricing trackers report that on August 19, 2026 Calendly introduced two new paid tiers, Standard Plus (~$18/seat/month) and Teams Plus (~$24/seat/month), each priced $8/seat/month above the base Standard/Teams tiers, bundling Notetaker (AI meeting transcription across Zoom, Google Meet, Microsoft Teams) and Callie (an AI email-scheduling assistant) as a package that cannot be purchased separately. source
- TidyCal [FACT] Sep 13, 2026Agency Lifetime licenses purchased on or after September 1, 2026 no longer include no-branding on booking pages, custom domain support, and other headroom features that Pro subscribers still get; existing Agency Lifetime buyers before that date keep the custom domain benefit. source
- Cal.com [FACT] Sep 6, 2026Cal.com's hosted pricing runs a free tier plus a Teams plan around $12–15/user/month (annual billing) and an Organizations plan around $28–37/user/month, with custom Enterprise pricing on request. source
- SavvyCal [FACT] Sep 6, 2026SavvyCal's pricing page currently lists two paid tiers: Basic (includes unlimited calendars, unlimited links, team scheduling) and Premium (adds Remove SavvyCal Branding, Time Defense, Optimized Availability, Ranked Availability, Time Blocking, Frequency Limits, and Commerce/Paid Bookings), sold per user/month with an annual-billing discount. source
What users raised
18 themes raised by users; the most raised: Integrations and API (4 of 7), Customization and branding (3 of 7), Price level (2 of 7).
- Integrations and API 4/7
- Customization and branding 3/7
- Price level 2/7
- Sync and offline 2/7
- added verification friction (OTP) in booking flow 1/7
- Admin time lost reconciling disconnected systems 1/7
- Billing, fees and cancellation 1/7
- Bugs and reliability 1/7
- Complexity, setup and learning curve 1/7
- Customer support 1/7
- Free tier, trial and paywalled features 1/7
- Interface and design 1/7
- Lacks routing forms 1/7
- need for separate notetaking/CRM tools 1/7
- Slow gallery/image loading 1/7
- SSO only as paid add-on 1/7
- Stripe-only payments 1/7
- Usage limits and caps 1/7
Funding by quarter
1 round recorded across 2 read quarters; sums are floors per currency and per tag, never combined.
- 2025-Q1not read
- 2025-Q2not read
- 2025-Q3not read
- 2025-Q4not read
- 2026-Q1not read
- 2026-Q2not read
- 2026-Q31 round
- 2026-Q40 rounds
The ledger this month
11 observed claims recorded this month, 3 sources that did not answer.
- PRODUCT · 6
- PRICING · 4
- COMPLAINT · 1
How big this market is, as its publishers state it
as of Sep 5, 2026 · 5 figures carried2 publishers carried, 2024–2033, 2 with a published outlook, the furthest to 2033. Figures are the publishers’ own, shown side by side and never averaged.
Last read Sep 30, 2026: wrote 0 figures and 2 stated rates, refused 4 already stored.
Research-house estimates for this sector, carried side by side under each house’s own name. Estimates of one market can differ several-fold; none is averaged, and none is Forge’s.
Where its publishers say it is going
- $1.8 bnby 2033 · Grand View Research’s outlook, published 202613.4 % a year from $663 m in 2025, implied by its own two figures
Grand View Research: projects to 2033 from 2025, its last observed year — 13.4 % a year implied by its own two figures; Grand View Research itself states 15.0 % a year over 2026–2033.
In Grand View Research’s words, 2026–2033 (published 2026): Growth rate · 15% (CAGR from 2026 to 2033) source
- $891 mby 2032 · Verified Market Research’s outlook, published 202513.1 % a year from $333 m in 2024, implied by its own two figures
Verified Market Research: projects to 2032 from 2024, its last observed year — 13.1 % a year implied by its own two figures; Verified Market Research itself states 13.1 % a year over 2026–2032.
In Verified Market Research’s words, 2026–2032 (published 2025): growing at a CAGR of 13.10% from 2026 to 2032 source
- Grand View Research· outlook dashed
- Verified Market Research· outlook dashed
Grand View Research: one observed year (2025), too short to state a rate.
| Year | Figure | Kind | Published | In the publisher’s words |
|---|---|---|---|---|
| 2025 | $663 m | history | 2026 | The global scheduling apps market was estimated at USD 663.1 million in 2025 and is projected to reach USD 1,813.1 million by 2033, growing at a CAGR of 13.46% from 2026 to 2033.As the read noted: GVR's series is titled 'Scheduling Apps Market' (covers appointment, meeting/event, workforce shift, and resource/room scheduling), the closest current GVR series to this market scope. source |
| 2026 | $749 m | Grand View Research’s outlook | 2026 | The global scheduling apps market size was estimated at USD 663.1 million in 2025 and is expected to reach USD 749.3 million in 2026. source |
| 2033 | $1.8 bn | Grand View Research’s outlook | 2026 | The global scheduling apps market was estimated at USD 663.1 million in 2025 and is projected to reach USD 1,813.1 million by 2033, growing at a CAGR of 13.46% from 2026 to 2033. source |
Verified Market Research: one observed year (2024), too short to state a rate.
| Year | Figure | Kind | Published | In the publisher’s words |
|---|---|---|---|---|
| 2024 | $333 m | history | 2025 | Appointment Scheduling Software Market size was valued at USD 332.8 Million in 2024 and is projected to reach USD 891 Million by 2032, growing at a CAGR of 13.10% from 2026 to 2032. source |
| 2032 | $891 m | Verified Market Research’s outlook | 2025 | Appointment Scheduling Software Market size was valued at USD 332.8 Million in 2024 and is projected to reach USD 891 Million by 2032, growing at a CAGR of 13.10% from 2026 to 2032. source |