What was read
8 companies placed; 8 read during September 2026.
- LunacalSep 28, 2026
- CalnizeSep 30, 2026
- TidyCalSep 28, 2026
- Complaints about booking toolsSep 28, 2026
- Consultants and coaches booking clientsSep 28, 2026
- CalendlySep 28, 2026
- Cal.comSep 28, 2026
- SavvyCalSep 28, 2026
Gaps closed and opened
No complaint theme was raised about two or more read companies this month. There is no previous month on record to compare against.
Who entered
8 companies placed (Lunacal, Calnize, TidyCal, Complaints about booking tools, Consultants and coaches booking clients, Calendly, Cal.com, SavvyCal); 7 products sighted by a search and not yet read (ClawEase, Hey Noah, Hey Noah, Kalendar.work, Mayday, Hey Noah, Kalendar.work).
Pricing moves
7 of 8 read companies have a pricing entry on record; 16 pricing changes recorded across 7 companies this month.
- Calnize [FACT] Sep 30, 2026 · 1 change this monthCalnize's pricing page lists three tiers: Free ($0, one booking type, limited bookings, basic calendar integration, no custom branding or payment integrations), a $9/month plan, and a Lifetime Deal at $21 one-time (discounted from a $99 list price) that includes unlimited booking types/bookings, advanced calendar integration, custom branding, payment integrations, and all future updates. source
- Lunacal [FACT] Sep 28, 2026 · 3 changes this monthLunacal's own pricing page is structured around three tiers — Standard, Teams, and Enterprise — compared across categories including scheduling page customization, integrations, branding, teams, and paid bookings. source
- Consultants and coaches booking clients [COMPANY CLAIM] Sep 28, 2026 · 4 changes this monthA new coaching booking entrant, Talkspresso, markets a $0/month plan bundling HD video, scheduling, payments, and recording, charging a 10% transaction fee on paid sessions instead of a subscription — positioned directly against DIY stacks of Calendly + Zoom + Stripe. source
- Calendly [USER OPINION] Sep 28, 2026 · 2 changes this monthMultiple third-party pricing trackers report that on August 19, 2026 Calendly introduced two new paid tiers, Standard Plus (~$18/seat/month) and Teams Plus (~$24/seat/month), each priced $8/seat/month above the base Standard/Teams tiers, bundling Notetaker (AI meeting transcription across Zoom, Google Meet, Microsoft Teams) and Callie (an AI email-scheduling assistant) as a package that cannot be purchased separately. source
- TidyCal [FACT] Sep 13, 2026 · 3 changes this monthAgency Lifetime licenses purchased on or after September 1, 2026 no longer include no-branding on booking pages, custom domain support, and other headroom features that Pro subscribers still get; existing Agency Lifetime buyers before that date keep the custom domain benefit. source
- Cal.com [FACT] Sep 6, 2026 · 2 changes this monthCal.com's hosted pricing runs a free tier plus a Teams plan around $12–15/user/month (annual billing) and an Organizations plan around $28–37/user/month, with custom Enterprise pricing on request. source
- SavvyCal [FACT] Sep 6, 2026 · 1 change this monthSavvyCal's pricing page currently lists two paid tiers: Basic (includes unlimited calendars, unlimited links, team scheduling) and Premium (adds Remove SavvyCal Branding, Time Defense, Optimized Availability, Ranked Availability, Time Blocking, Frequency Limits, and Commerce/Paid Bookings), sold per user/month with an annual-billing discount. source
What users raised
31 themes raised by users; the most raised: AI features priced as separate paid add-ons, not included (1 of 7), Customization interface not fully intuitive (1 of 7), disconnected tools causing admin friction (1 of 7).
- AI features priced as separate paid add-ons, not included 1/7
- Customization interface not fully intuitive 1/7
- disconnected tools causing admin friction 1/7
- fewer integrations than Calendly 1/7
- hidden total cost from tool stacking 1/7
- Lack of API support 1/7
- lack of built-in video in coach-native platforms 1/7
- lack of customization 1/7
- lack of team-level features (round-robin, pooled availability, admin controls) — now partially addressed 1/7
- lacks routing forms 1/7
- less brand recognition than Calendly 1/7
- Limited notification/SMS flexibility 1/7
- loss of Apple Calendar/iCloud sync 1/7
- loss of full open-source trust after closed-source move 1/7
- need to stitch together separate notetaking/CRM tools 1/7
- no built-in video or e-signatures 1/7
- No full Salesforce integration 1/7
- no Salesforce integration 1/7
- No SMTP support 1/7
- not HIPAA-compliant 1/7
- only Stripe supported (no PayPal) 1/7
- OTP phone verification friction for SMS reminders 1/7
- per-client pricing scaling unpredictably 1/7
- per-seat costs accumulate quickly for teams 1/7
- per-seat pricing scales expensively for larger teams 1/7
- pricing/cost at higher tiers 1/7
- product perceived as expensive relative to alternatives 1/7
- self-hosting has hidden infrastructure costs 1/7
- Slow gallery/image loading 1/7
- timezone/DST handling bugs 1/7
- workflows/automations gated behind paid tiers 1/7
Funding by quarter
Withheld: something was read in 1 of the last 8 quarters. A series needs at least 2 to say anything a single reading does not.
The ledger this month
55 observed claims recorded this month, 1 source that did not answer.
- PRODUCT · 22
- PRICING · 16
- COMPLAINT · 13
- POSITIONING · 3
- FUNDING · 1
How big this market is, as its publishers state it
as of Sep 5, 2026 · 5 figures carried2 publishers carried, 2024–2033, 2 with a published outlook, the furthest to 2033. Figures are the publishers' own, shown side by side and never averaged.
Last read Sep 30, 2026: wrote 0 figures and 2 stated rates, refused 4 already stored.
Research-house estimates for this sector, carried side by side under each house’s own name. Estimates of one market can differ several-fold; none is averaged, and none is Forge’s.
Where its publishers say it is going
- $1.8 bnby 2033 · Grand View Research’s outlook, published 202613.4 % a year from $663 m in 2025, implied by its own two figures
Grand View Research: projects to 2033 from 2025, its last observed year — 13.4 % a year implied by its own two figures; Grand View Research itself states 15.0 % a year over 2026–2033.
In Grand View Research’s words, 2026–2033 (published 2026): Growth rate · 15% (CAGR from 2026 to 2033) source
- $891 mby 2032 · Verified Market Research’s outlook, published 202513.1 % a year from $333 m in 2024, implied by its own two figures
Verified Market Research: projects to 2032 from 2024, its last observed year — 13.1 % a year implied by its own two figures; Verified Market Research itself states 13.1 % a year over 2026–2032.
In Verified Market Research’s words, 2026–2032 (published 2025): growing at a CAGR of 13.10% from 2026 to 2032 source
- Grand View Research· outlook dashed
- Verified Market Research· outlook dashed
Grand View Research: one observed year (2025), too short to state a rate.
| Year | Figure | Kind | Published | In the publisher’s words |
|---|---|---|---|---|
| 2025 | $663 m | history | 2026 | The global scheduling apps market was estimated at USD 663.1 million in 2025 and is projected to reach USD 1,813.1 million by 2033, growing at a CAGR of 13.46% from 2026 to 2033.As the read noted: GVR's series is titled 'Scheduling Apps Market' (covers appointment, meeting/event, workforce shift, and resource/room scheduling), the closest current GVR series to this market scope. source |
| 2026 | $749 m | Grand View Research’s outlook | 2026 | The global scheduling apps market size was estimated at USD 663.1 million in 2025 and is expected to reach USD 749.3 million in 2026. source |
| 2033 | $1.8 bn | Grand View Research’s outlook | 2026 | The global scheduling apps market was estimated at USD 663.1 million in 2025 and is projected to reach USD 1,813.1 million by 2033, growing at a CAGR of 13.46% from 2026 to 2033. source |
Verified Market Research: one observed year (2024), too short to state a rate.
| Year | Figure | Kind | Published | In the publisher’s words |
|---|---|---|---|---|
| 2024 | $333 m | history | 2025 | Appointment Scheduling Software Market size was valued at USD 332.8 Million in 2024 and is projected to reach USD 891 Million by 2032, growing at a CAGR of 13.10% from 2026 to 2032. source |
| 2032 | $891 m | Verified Market Research’s outlook | 2025 | Appointment Scheduling Software Market size was valued at USD 332.8 Million in 2024 and is projected to reach USD 891 Million by 2032, growing at a CAGR of 13.10% from 2026 to 2032. source |