What was read
7 companies placed; 7 read during October 2026.
- StrongOct 1, 2026
- HevyOct 5, 2026
- JEFITOct 1, 2026
- FitbodOct 1, 2026
- StravaOct 1, 2026
- Paywalled basicsOct 1, 2026
- Lifters tracking progressive overloadOct 1, 2026
Gaps closed and opened
3 themes were raised about two or more of 5 read companies; 0 share no word with anything a company declares. Against the previous month: 1 gap opened and 0 closed (0 now share a word with a declared capability, 0 no longer raised about two companies). Themes are compared by their words, so a theme the reading reworded counts as one closed and one opened.
- Opened · 1
- Billing, fees and cancellation
- Now answered in the declared names · 0
- —
- No longer raised about two companies · 0
- —
- ● Free tier, trial and paywalled featuresraised about 3 of 5
- ◌ Billing, fees and cancellationraised about 2 of 5 · no declared match
- ● Content and catalog depthraised about 2 of 5
Who entered
0 companies placed; 3 products sighted by a search and not yet read (Setgraph, StrengthLog, FlexJournal).
Pricing moves
6 of 7 read companies have a pricing entry on record; 8 pricing changes recorded across 6 companies this month.
- Hevy [FACT] Oct 5, 2026 · 1 change this monthHevy Pro is priced at $2.99/month (with a second $3.99/month SKU also listed), $23.99/year, or $74.99 one-time for lifetime access on the US App Store; the free tier remains permanently free but capped at 4 routines, 7 custom exercises, and 3 months of progress-graph history. source
- Strong [FACT] Oct 1, 2026 · 1 change this monthStrong PRO is currently listed on the US App Store at $4.99/month, $29.99/year, or $99.99 for a one-time 'Strong PRO Forever' purchase; older SKUs at $23.99/year and $79.99 forever still appear but are not shown to new buyers. source
- JEFIT [FACT] Oct 1, 2026 · 1 change this monthJEFIT offers a free Basic plan and a paid Elite plan priced at $12.99/month, or $69.99/year (with an introductory discounted first-year rate around $52.49 noted on one pricing surface). source
- Fitbod [FACT] Oct 1, 2026 · 2 changes this monthFitbod's own subscription page and help center list a Yearly Plan at $95.99/year (~$8.00/month) and a Monthly Plan at $15.99/month, with a note that prices may vary by region, promotion, and platform. source
- Strava [FACT] Oct 1, 2026 · 2 changes this monthStrava's current US pricing is $11.99/month or $79.99/year for Individual, $139.99/year for Family (up to 4 members), and $149.99/year for Strava + Runna. source
- Paywalled basics [USER OPINION] Oct 1, 2026 · 1 change this monthA 2026 comparison reports Strong's free tier keeps unlimited workouts but caps users at 3 custom routines and locks progress charts and full history behind Pro, while Hevy's free tier gives 4 routines, 3 months of history, and 7 custom exercises with cloud sync included. source
What users raised
19 themes raised by users; the most raised: Free tier, trial and paywalled features (3 of 5), Billing, fees and cancellation (2 of 5), Content and catalog depth (2 of 5).
- Free tier, trial and paywalled features 3/5
- Billing, fees and cancellation 2/5
- Content and catalog depth 2/5
- Accuracy and output quality 1/5
- apps show history but don't decide next weight for you 1/5
- bloated feature sets distracting from core logging 1/5
- Bugs and reliability 1/5
- Confusing/removed UI shortcuts after updates 1/5
- lack of programming/coaching guidance 1/5
- Manual work and automation 1/5
- no injury filter/accommodation 1/5
- no nutrition or broader wellness tracking 1/5
- no social/community features 1/5
- Points-to-Elite exchange rate changed without notice 1/5
- Price level 1/5
- slowed development pace vs competitors 1/5
- Sync and offline 1/5
- unreliable mid-workout edits (data loss) 1/5
- weak cardio tracking in strength-focused apps 1/5
Funding by quarter
Withheld: something was read in 1 of the last 8 quarters. A series needs at least 2 to say anything a single reading does not.
The ledger this month
34 observed claims recorded this month, 2 inferences counted apart, 2 sources that did not answer.
- COMPLAINT · 10
- PRODUCT · 10
- PRICING · 8
- POSITIONING · 3
- DISCOURSE · 1
- FUNDING · 1
- PEOPLE · 1
How big this market is, as its publishers state it
No market-size figure has been recorded for this level yet. Not read is not zero.
Research-house estimates for this sector, carried side by side under each house’s own name. Estimates of one market can differ several-fold; none is averaged, and none is Forge’s.
No publisher is named for this level yet, so there is nothing to read from. Publishers are authored in the taxonomy and arrive with a deploy.