Social media scheduling, October 2026: 1 open gap — 0 closed, 2 opened.

What was read

7 companies placed; 0 read during October 2026.

• BufferSep 30, 2026
• HootsuiteSep 30, 2026
• LaterSep 30, 2026
• TypefullySep 30, 2026
• PublerSep 30, 2026
• Per-channel pricingSep 30, 2026
• Solo creators and small brands posting dailySep 30, 2026

Gaps closed and opened

4 themes were raised about two or more of 6 read companies; 1 shares no word with anything a company declares. Against the previous month: 2 gaps opened and 0 closed (0 now share a word with a declared capability, 0 no longer raised about two companies). Themes are compared by their words, so a theme the reading reworded counts as one closed and one opened.

Opened · 2

Complexity, setup and learning curve, Usage limits and caps

Now answered in the declared names · 0

—

No longer raised about two companies · 0

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• ● Price levelraised about 5 of 6
• ◌ Usage limits and capsraised about 3 of 6 · no declared match
• ● Analytics and reportingraised about 3 of 6
• ◌ Complexity, setup and learning curveraised about 2 of 6 · no declared match

Who entered

0 companies placed; 3 products sighted by a search and not yet read (SocialKit, PostSider, Fedica).

• SocialKit — sighted Oct 5, 2026 · source
• PostSider — sighted Oct 5, 2026 · source
• Fedica — sighted Oct 5, 2026 · source

Pricing moves

5 of 7 read companies have a pricing entry on record; none recorded a pricing change this month.

• Per-channel pricing [COMPANY CLAIM] Sep 30, 2026Buffer, the primary example of per-channel pricing, offers a free plan for up to 3 channels and paid plans starting around $5-6/month per channel (Essentials), with a Team tier around $10-12/month per channel. source
• Buffer [COMPANY CLAIM] Sep 30, 2026Buffer's current plan structure is Free ($0, 3 channels, 10 posts/channel), Essentials ($5/channel/month billed annually, $6 monthly), and Team ($10/channel/month annually, $12 monthly), with pricing scaling per connected channel rather than per account. source
• Hootsuite [COMPANY CLAIM] Sep 30, 2026Multiple secondary sources agree Hootsuite dropped its permanent free plan and now requires a paid plan or a 30-day free trial (credit card required) to use the product. source
• Later [COMPANY CLAIM] Sep 30, 2026Later Social's current paid tier structure is three plans — Starter ($18.75/mo annual, $25/mo monthly), Growth ($37.50/mo annual, $50/mo monthly), and Scale ($82.50/mo annual, $110/mo monthly) — each scoped by 'Social Sets' (bundles of up to 8 profiles), users, posts-per-profile caps, and metered AI credits, with add-ons sold for extra sets, users, and AI credits on Growth and Scale. source
• Solo creators and small brands posting daily [FACT] Sep 30, 2026Instagram's native in-app scheduler now lets any public account schedule feed posts, carousels, and Reels for free, up to 75 days ahead and 25 posts per day, since March 2026. source

What users raised

13 themes raised by users; the most raised: Price level (5 of 6), Analytics and reporting (3 of 6), Usage limits and caps (3 of 6).

• Price level 5/6
• Analytics and reporting 3/6
• Usage limits and caps 3/6
• Complexity, setup and learning curve 2/6
• AI writing described as light/assistant-level, not a full voice engine 1/6
• Collaboration and permissions 1/6
• Content and catalog depth 1/6
• Free tier, trial and paywalled features 1/6
• Hootsuite perceived as too expensive 1/6
• Lacks team management on lower tiers 1/6
• Limited social listening 1/6
• Missing unified inbox 1/6
• Reduced focus on core scheduling after influencer-marketing rebrand 1/6

Funding by quarter

Withheld: something was read in 1 of the last 8 quarters. A series needs at least 2 to say anything a single reading does not.

The ledger this month

0 observed claims recorded this month.