Form builders

The ledger

Newest first. A fact, a company’s own claim about itself and a user’s opinion are all here, and the tag on each row is which one you are reading.

• Small businesses taking intake formsPRICINGFACTSep 30, 2026

  Legal intake/CRM platform Clio Grow starts at $49/user/month while Lawmatics starts at $199/month, per a comparison table of legal intake software.

  Establishes a pricing anchor for vertical (legal) intake tools small law practices would compare against general form builders.

  www.legalintaker.com/blog/10-best-client-intake-software-for-law-firms
• Small businesses taking intake formsPRODUCTCOMPANY CLAIMSep 30, 2026

  Whocan offers a free, account-less event sign-up tool aimed at small recurring sessions (classes, workshops) with per-session capacity limits and waitlisting, explicitly positioned against ticket-sales-oriented competitors.

  A niche free entrant targeting small-business recurring-session registration, distinct from ticketing platforms like Eventbrite.

  www.whocan.org/en/event-registration-tool/
• Small businesses taking intake formsPRODUCTCOMPANY CLAIMSep 30, 2026

  RSVPify's free tier covers unlimited events with no per-registration fee as long as monthly sales stay under $3,000, combining registration, payment, and check-in on one platform.

  Relevant to small businesses comparing free vs. paid event-registration tools on cost ceiling.

  www.jotform.com/blog/event-registration-software/
• Small businesses taking intake formsPRODUCTCOMPANY CLAIMSep 30, 2026

  AI-powered conversational intake tools (e.g., Orbit AI) now dynamically adjust form questions and scheduling options based on whether a respondent is a small business or an enterprise prospect, aiming to reduce unqualified discovery calls.

  Indicates AI-driven lead qualification is emerging as a differentiator among intake tools small businesses might adopt.

  www.cometly.com/post/client-intake-form-with-scheduling
• Small businesses taking intake formsPRODUCTCOMPANY CLAIMSep 30, 2026

  Fomr positions itself as a free, no-subscription form builder specifically for small-business client intake, booking, and quote-request use cases, offering unlimited forms and responses on its free plan.

  Signals continued downward pricing pressure in the intake-form category from free, no-subscription entrants.

  fomr.io/use-cases/small-business
• FilloutCOMPLAINTUSER OPINIONSep 30, 2026

  One reviewer flagged that form analytics (completion rates, drop-off points, time-to-complete) are gated behind the top-tier Business plan, calling this steep relative to competitors that include analytics earlier.

  Pricing/packaging complaint relevant to mid-market buyers comparing analytics access across tiers.

  hypertools.so/tool/fillout
• FilloutPRODUCTUSER OPINIONSep 30, 2026

  A reviewer noted Fillout lacks native Zapier integration, meaning connecting to the broader Zapier app ecosystem requires workarounds compared to competitors like Typeform.

  Potential gap for buyers wanting broad third-party app connectivity beyond Fillout's native integration list.

  hypertools.so/tool/fillout
• FilloutPRODUCTCOMPANY CLAIMSep 30, 2026

  Fillout's core differentiator is native two-way sync with databases/CRMs: it can prefill fields from and write back to Airtable bases, Notion databases, HubSpot objects, Salesforce records and Google Sheets.

  This is the primary buyer-facing positioning wedge versus generic form builders like Typeform/Google Forms.

  formbuilder.com/compare/formbuilder-vs-fillout/
• FilloutPRICINGINFERENCESep 30, 2026

  Fillout runs a tiered, response-volume-based pricing model: Free (unlimited forms/seats, ~1,000 responses/mo), Starter (~$15-19/mo, 2,000 responses), Pro (~$40-49/mo, 5,000 responses, branding removal), and Business (~$75-89/mo, unlimited/very high responses, custom domain, analytics, priority support), with Team and Enterprise tiers priced on request.

  Baseline pricing ladder for future comparison; exact current dollar figures are inconsistent across third-party sources and were not independently verified against the live pricing page.

  fillout.com/pricing
• Form response limitsDISCOURSEUSER OPINIONSep 30, 2026

  Multiple free form-builder competitors (Tally, Youform, FormNX, Fomr, AntForms, FormMaster) are marketing 'unlimited forms and unlimited responses' directly against Typeform's capped plans as their core differentiator.

  Indicates response-limit fatigue has become a competitive wedge for the free-tier segment of the market, not just isolated complaints.

  www.formgrid.com/blog/free-form-builders-unlimited-submissions
• Form response limitsCOMPLAINTUSER OPINIONSep 30, 2026

  Reviewers described Typeform's free plan as effectively a demo, with independent sources citing the 10 responses/month limit and shared response caps across all forms as the primary complaint, alongside the broader 'expensive' criticism that G2 lists as the most-cited issue with Typeform.

  Third+ independent sighting of the 'response cap as hidden price' complaint theme, now crossing from niche reviews into mainstream comparison content and driving a visible wave of competitor positioning.

  www.usagepricing.com/blueprint/typeform
• Form response limitsPRICINGUSER OPINIONSep 30, 2026

  One reviewer reported that Typeform's response cap can be consumed even by their own testing submissions, since test entries still count toward the monthly response limit.

  Suggests the cap can be eroded unintentionally by normal QA workflows, a friction point buyers should know about.

  aws.amazon.com/marketplace/reviews/reviews-list/prodview-l3so72nhizwnw?page=26
• Form response limitsPRICINGFACTSep 30, 2026

  Typeform enforces its response allowance as a hard cap: when the monthly limit is hit, forms switch to a closed/private state and stop accepting new submissions until the next billing cycle or an upgrade, with no overage billing offered.

  Affects any buyer running lead-gen, registration, or revenue-generating forms, since hitting the cap can silently cut off submissions rather than just cost extra.

  aitoolpick.org/blog/typeform-pricing-2026/
• Form response limitsPRICINGCOMPANY CLAIMSep 30, 2026

  Typeform's 2026 pricing tiers are Free (10 responses/month), Basic (~$25-29/mo for 100 responses), Plus (~$50-59/mo for 1,000 responses), Business (~$83-99/mo for 10,000 responses), and a custom Enterprise tier with unlimited responses.

  Establishes the baseline cap structure that both Typeform's own pricing page and competitors are reacting to.

  www.getpricepulse.com/companies/typeform-pricing.html
• JotformCOMPLAINTUSER OPINIONSep 30, 2026

  Independent pricing-comparison sites characterize Jotform's model as forcing businesses to pay for bundled tiers even when only high-volume data collection is needed, citing capped forms, fields, submissions, and single-user access below Enterprise as pain points.

  Recurring complaint theme (seen across multiple independent sources) about capped usage tiers and single-seat restriction likely to affect growing teams.

  www.activepieces.com/blog/jotform-pricing-2026-plans-costs-what-you-get
• JotformPOSITIONINGCOMPANY CLAIMSep 30, 2026

  Jotform's CEO stated the Jotform AI launch marks a shift where "Jotform shifts from a traditional form and productivity tool to an intelligent data management platform that executes at the request of a prompt."

  Explicit homepage/brand repositioning away from 'form builder' toward 'AI data platform' language, relevant for competitive messaging comparisons.

  www.prnewswire.com/news-releases/jotform-introduces-conversational-ai-for-building-online-forms-302723493.html
• JotformPRODUCTFACTSep 30, 2026

  Jotform released an AI Data Assistant (launched on Product Hunt August 25, 2026) to 'turn form data into insights and action with AI,' following earlier 2026 launches of Website Widgets, the AI App Builder, a Claude app, and a ChatGPT app.

  Shows a steady cadence of AI feature releases throughout 2026 extending the product beyond form-filling into data analysis.

  www.producthunt.com/products/jotform
• JotformPRODUCTFACTSep 30, 2026

  Jotform launched an app inside the ChatGPT App Marketplace in March 2026 enabling users to create forms and retrieve responses via natural-language prompts without leaving the chat interface.

  Distribution move embedding Jotform inside third-party AI ecosystems (ChatGPT, and per Product Hunt data, Claude) rather than requiring direct platform visits.

  www.prnewswire.com/news-releases/jotform-launches-in-chatgpt-app-marketplace-for-ai-powered-form-creation-and-insights-302729845.html
• JotformPRODUCTFACTSep 30, 2026

  Jotform launched an AI App Builder in June 2026 that lets users create complete, professional-grade applications from natural-language prompts.

  Expands Jotform's product surface from forms into no-code app generation, broadening its competitive footprint.

  www.aspendailynews.com/features/article_398f0df7-7971-51ad-81f4-f0ed83418acc-38a1c9e0
• JotformPRODUCTFACTSep 30, 2026

  Jotform launched Jotform AI in March 2026, described by the company as transforming form creation 'from a drag-and-drop builder interface into a conversational, AI-powered assistant.'

  Signals a core product repositioning from manual form builder to AI-assistant-led workflow, a competitive move other form tools will be compared against.

  www.morningstar.com/news/pr-newswire/20260324sf17404/jotform-introduces-conversational-ai-for-building-online-forms
• JotformPRICINGCOMPANY CLAIMSep 30, 2026

  Jotform's own pricing page metadata advertises paid plans 'starting at $19 per month,' but the actual pricing table shows the cheapest paid plan (Bronze) at $34/month.

  A discrepancy between Jotform's marketing claim and its actual displayed pricing could affect buyer trust and comparison shopping.

  formbricks.com/blog/jotform-pricing
• JotformPRICINGFACTSep 30, 2026

  Jotform's current published plan structure is: Starter (free: 5 forms, 100 submissions/month, 100 MB storage, Jotform branding), Bronze ($34/month billed annually, $39 monthly: 25 forms, 1,000 submissions), Silver ($39/month annually, $49 monthly: 50 forms, 2,500 submissions), Gold ($99/month annually, $129 monthly: 100 forms, 10,000+ submissions, HIPAA compliance features), and custom-priced Enterprise.

  Establishes the pricing baseline buyers compare against; HIPAA is not available below Gold ($99/mo), which affects healthcare and compliance-sensitive buyers.

  elearningindustry.com/jotform-pricing
• TallyPOSITIONINGCOMPANY CLAIMSep 30, 2026

  Tally's homepage claims it is "Powering 500,000+ teams at the world's best companies" and highlights privacy-friendly, GDPR-compliant, Europe-hosted data storage with no cookie tracking.

  Establishes baseline scale and privacy-forward messaging used to differentiate from US-based competitors.

  tally.so/
• TallyPRODUCTFACTSep 30, 2026

  Tally's help center describes an AI form-generation feature ("Describe your form to Tally AI and it'll build the whole thing") and a Tally MCP server that lets users build and manage forms via natural language through their own AI assistant.

  New AI-assisted form creation and MCP server integration represent a product capability not previously documented in this watch list; relevant to AI-tooling positioning versus competitors.

  tally.so/help/create-a-form
• TallyPRICINGFACTSep 30, 2026

  Tally's pricing philosophy page states: "we offer unlimited forms, submissions, and 99% of our features entirely for free" and frames Pro and Business as premium add-ons rather than tiered restrictions.

  Establishes baseline freemium positioning against competitors like Typeform and Jotform that cap free-tier submissions.

  tally.so/help/plans-and-pricing
• TallyPRICINGFACTSep 30, 2026

  Tally's own pricing page (tally.so/pricing) currently lists Pro at $24/month and Business at $74/month as flat, team-wide prices, while multiple third-party listings (G2, TrustRadius, older cached Tally pages) still show Pro at $29/month and Business at $89/month.

  Buyers comparing prices may see conflicting figures depending on source; the live price appears lower than widely-cited older figures, suggesting Tally may have cut Pro/Business pricing from $29/$89 to $24/$74.

  tally.so/pricing
• TypeformPRICINGINFERENCESep 30, 2026

  Multiple independent third-party pricing trackers (dated between July and September 2026) report slightly differing numbers for the same tiers (e.g., Business at $83, $91, or $99/mo annual; Basic at $25, $28, or $29/mo), suggesting either regional/promotional pricing variance or trackers scraping stale cached pages rather than a true recent price change.

  Flags pricing-page volatility/ambiguity for the baseline; future checks should pull directly from typeform.com/pricing to resolve the exact current figures rather than relying on secondary trackers.

  www.koji.so/blog/typeform-pricing-2026
• TypeformPRODUCTCOMPANY CLAIMSep 30, 2026

  Typeform's 'Winter 2026' product update centers on AI Data Enrichment for lead conversion, Contacts & Automations for workflow automation, and instant form building with Typeform AI.

  Baseline snapshot of the current changelog headline theme; future changelog entries will be compared against this AI/automation-and-data-enrichment framing.

  www.typeform.com/whats-new
• TypeformPRODUCTCOMPANY CLAIMSep 30, 2026

  Typeform has built out a dedicated 'Typeform AI' layer across the product: a chat-based assistant for building/editing forms and automations, 'Retained Memory' for reusing company/customer context, 'Extended Thinking' for complex prompts, in-builder form translation, and a public MCP connector letting forms/automations be built from Claude or ChatGPT.

  Sets the baseline product/positioning surface; a future expansion or retraction of the AI toolset (e.g., new MCP capabilities, pricing gating of AI features) would be a material change to track.

  www.typeform.com/ai
• TypeformPRICINGCOMPANY CLAIMSep 30, 2026

  Typeform's published plan ladder runs Free (10 responses/month, 1 user) → Basic (~$28–29/mo annual, 100 responses, 1 user, no branding removal) → Plus (~$56–59/mo annual, 1,000 responses, 3 users, branding removal) → Business (~$91–99/mo annual, 10,000 responses, 5 users) → Talent (~$119/mo annual, HR/recruiting, 3,000 responses, video questions) → Growth Flow (~$266/mo annual, 10,000+ responses, lead enrichment) → Enterprise (custom, SSO, HIPAA/BAA, dedicated CSM).

  Establishes the baseline pricing ladder against which any future tier, price-point, or response-cap change will be measured.

  www.typeform.com/pricing/