Online fitness coaching, October 2026: 0 open gaps — 0 closed, 3 opened.

What was read

7 companies placed; 7 read during October 2026.

• TrainerizeOct 1, 2026
• TrueCoachOct 1, 2026
• EverfitOct 1, 2026
• FutureOct 1, 2026
• Coaching app pricing per clientOct 1, 2026
• Personal trainers going onlineOct 1, 2026
• My PT HubOct 5, 2026

Gaps closed and opened

3 themes were raised about two or more of 7 read companies; 0 share no word with anything a company declares. Against the previous month: 3 gaps opened and 0 closed (0 now share a word with a declared capability, 0 no longer raised about two companies). Themes are compared by their words, so a theme the reading reworded counts as one closed and one opened.

Opened · 3

Billing, fees and cancellation, Free tier, trial and paywalled features, Price level

Now answered in the declared names · 0

—

No longer raised about two companies · 0

—

• ◌ Price levelraised about 5 of 7 · no declared match
• ◌ Free tier, trial and paywalled featuresraised about 4 of 7 · no declared match
• ◌ Billing, fees and cancellationraised about 2 of 7 · no declared match

Who entered

0 companies placed; 2 products sighted by a search and not yet read (Coachway, Trainera).

• Coachway — sighted Oct 5, 2026 · source
• Trainera — sighted Oct 5, 2026 · source

Pricing moves

7 of 7 read companies have a pricing entry on record; 12 pricing changes recorded across 7 companies this month.

• My PT Hub [COMPANY CLAIM] Oct 5, 2026 · 1 change this monthNo single authoritative figure could be confirmed via direct fetch of the pricing page; third-party sources (dated 2026) consistently describe three flat-rate tiers — Starter (~3 clients, 50 workouts, 50 nutrition plans), Premium (unlimited clients/workouts/nutrition), and Ultimate (unlimited plus bundled add-ons) — with add-ons for white-label apps, extra trainers, AI check-ins, and Zapier. source
• Coaching app pricing per client [FACT] Oct 1, 2026 · 2 changes this monthTrainerize's current pricing structure (2026) is per-client-tiered: Basic free for 1 client, Grow $9-10/month for 2 clients, Pro 5 at ~$23/month scaling up through Pro 200 at ~$225-250/month, and Studio Plus/Max priced per location. source
• Trainerize [FACT] Oct 1, 2026 · 2 changes this monthTrainerize's pricing ladder runs from a free 1-client Basic plan through Grow ($9/mo), Pro 5-200 ($23-250/mo), and Studio Plus/Max ($248-380/mo per location), with add-ons for nutrition coaching, Stripe payments, and branded apps priced separately. source
• TrueCoach [COMPANY CLAIM] Oct 1, 2026 · 2 changes this monthTrueCoach's tiered pricing is client-count based: a Starter tier capped at 5 active clients, Standard capped at 20, and Pro capped at 50, with a custom quote for rosters above 50. Monthly figures cluster around $26–$30 (Starter), $58–$70 (Standard), and $137–$165 (Pro), with annual billing offering a discount. source
• Everfit [COMPANY CLAIM] Oct 1, 2026 · 1 change this monthEverfit prices on a free Starter tier (up to 5 clients), a client-count-slider Pro tier from roughly $16-19/month (5 clients) up to ~$242-290/month (300 clients), a Studio tier from ~$88-105/month (50 clients) up to ~$358-430/month (500 clients), and custom Enterprise pricing for 500+ clients. Payments, Autoflow automation, meal plans/recipe books, and on-demand collections are sold as separate add-ons ($8-39/month each) on top of Pro. source
• Future [FACT] Oct 1, 2026 · 2 changes this monthFuture's core membership is listed at $50 for the first month then $199/month, with a 30-day money-back guarantee. source
• Personal trainers going online [COMPANY CLAIM] Oct 1, 2026 · 2 changes this month<cite index="3-11,3-12">PT Distinction's Basic plan is positioned as suitable for trainers starting out or running up to a small client base, priced at $19.90</cite>, with <cite index="3-9">every feature included on every plan</cite>. source

What users raised

22 themes raised by users; the most raised: Price level (5 of 7), Free tier, trial and paywalled features (4 of 7), Billing, fees and cancellation (2 of 7).

• Price level 5/7
• Free tier, trial and paywalled features 4/7
• Billing, fees and cancellation 2/7
• app slowness / login issues 1/7
• basic group challenge features vs specialist tools 1/7
• Bugs and reliability 1/7
• check-in systems still maturing on workout-first platforms 1/7
• Complexity, setup and learning curve 1/7
• Customer support 1/7
• feels impersonal vs in-person training 1/7
• Integrations and API 1/7
• Interface and design 1/7
• lack of side-by-side progress photo comparison 1/7
• limited data without compatible smartwatch 1/7
• Limited nutrition features 1/7
• no real-time in-person coaching 1/7
• Payment processing geo-limited to a few English-speaking countries 1/7
• Performance and speed 1/7
• Price increases 1/7
• Sync and offline 1/7
• Usage limits and caps 1/7
• Weak nutrition tooling relative to workout features 1/7

Funding by quarter

Withheld: something was read in 1 of the last 8 quarters. A series needs at least 2 to say anything a single reading does not.

The ledger this month

29 observed claims recorded this month, 1 inference counted apart, 5 sources that did not answer.

• PRICING · 12
• PRODUCT · 7
• COMPLAINT · 4
• PEOPLE · 3
• POSITIONING · 2
• DISCOURSE · 1