What was read
7 companies placed; 7 read during September 2026.
- ClerkSep 30, 2026
- Auth0Sep 30, 2026
- StytchSep 30, 2026
- WorkOSSep 30, 2026
- SupabaseSep 2, 2026
- Solo builders adding sign-inSep 30, 2026
- Auth pricing at scaleSep 30, 2026
Gaps closed and opened
No complaint theme was raised about two or more read companies this month. There is no previous month on record to compare against.
Who entered
7 companies placed (Clerk, Auth0, Stytch, WorkOS, Supabase, Solo builders adding sign-in, Auth pricing at scale); 0 products sighted by a search and not yet read.
Pricing moves
7 of 7 read companies have a pricing entry on record; 13 pricing changes recorded across 7 companies this month.
- Auth0 [COMPANY CLAIM] Sep 30, 2026 · 1 change this monthBaseline pricing structure (from third-party trackers, not directly fetched from auth0.com/pricing): Free tier up to ~25,000 MAU; B2C Essentials ~$35/mo, B2C Professional ~$240/mo; B2B Essentials ~$150/mo, B2B Professional ~$800/mo; Enterprise is custom-quoted with 99.99% SLA and private deployment options. source
- Clerk [FACT] Sep 30, 2026 · 2 changes this monthClerk's free Hobby plan covers up to 50,000 monthly retained users (up from a prior 10,000 MAU tier retired February 5, 2026), with Pro starting at $20/mo billed annually (or $25/mo monthly) including 50K MRUs plus one Enterprise SSO connection, and Business starting at $250/mo billed annually (or $300/mo monthly). source
- Stytch [FACT] Sep 30, 2026 · 2 changes this monthStytch's pricing page states it offers 10,000 free monthly active users and AI agents, unlimited organizations, 5 SSO or SCIM connections, 1,000 M2M tokens, and the full authn/authz feature suite for $0/month, with usage-based overage pricing above these thresholds and no hard caps or pricing cliffs. source
- WorkOS [FACT] Sep 30, 2026 · 3 changes this monthWorkOS's official pricing page states organization-based, usage-scaling pricing: the first 1 million active users are free, with Pay as You Go plans offering automatic volume discounts, and higher tiers ('Annual Credits') adding pre-pay credit discounts, a 99.99% uptime SLA, guided migration, and guaranteed support SLA. source
- Solo builders adding sign-in [FACT] Sep 30, 2026 · 1 change this monthFree-tier MAU thresholds vary widely across providers commonly recommended to solo builders: Supabase Auth is free up to roughly 50,000 MAUs with a $25/month Pro plan covering 100,000 MAUs, Firebase Auth's Spark plan is free to about 50,000 MAUs, and Clerk offers a free tier of about 10,000 MAUs before costs rise sharply at scale (estimated ~$1,825 at 100K MAUs). source
- Auth pricing at scale [FACT] Sep 30, 2026 · 1 change this monthBASELINE: Auth0's free plan covers up to 25,000 monthly active users, with Essentials starting at $35/month for 500 MAU (B2C) and $150/month for 500 MAU (B2B), and Professional starting at $240/month (B2C, 1,000 MAU) or $800/month (B2B, 1,000 MAU); Enterprise is custom-priced. source
- Supabase [FACT] Sep 2, 2026 · 3 changes this monthSupabase's current pricing structure is Free ($0, 2 projects, 500MB database, 50,000 MAUs, 5GB egress, auto-pause after 1 week idle), Pro ($25/month bundling Auth, Storage, Edge Functions, Realtime, and Postgres), Team ($599/month with higher MAU limits, SSO, audit logs), and custom-priced Enterprise with HIPAA and BYO-cloud options. source
What users raised
17 themes raised by users; the most raised: Complex setup relative to competitors (1 of 5), complexity of advanced features (MFA, SAML) on self-built systems (1 of 5), Costs increase notably beyond free tier for larger customer bases (1 of 5).
- Complex setup relative to competitors 1/5
- complexity of advanced features (MFA, SAML) on self-built systems 1/5
- Costs increase notably beyond free tier for larger customer bases 1/5
- credit-based pricing unpredictability (Lovable, adjacent) 1/5
- Frequent outages / bugs 1/5
- M2M token costs as add-on 1/5
- MAU-based pricing growth penalty 1/5
- migration difficulty away from managed provider 1/5
- per-connection SSO/Directory Sync costs scale steeply for large enterprises 1/5
- Pricing can grow unpredictably as usage/enterprise adoption scales 1/5
- pricing scales sharply at higher MAU tiers 1/5
- security risk of DIY implementations 1/5
- SSO connection limits forcing expensive upgrades 1/5
- time cost of building auth from scratch 1/5
- Unpredictable price hikes post-Okta acquisition 1/5
- usage-based overage unpredictability (compute/egress/MAU meters) 1/5
- vendor lock-in risk 1/5
Funding by quarter
Withheld: something was read in 1 of the last 8 quarters. A series needs at least 2 to say anything a single reading does not.
The ledger this month
35 observed claims recorded this month, 1 source that did not answer.
- PRODUCT · 14
- PRICING · 13
- COMPLAINT · 4
- DISCOURSE · 2
- FUNDING · 1
- POSITIONING · 1
How big this market is, as its publishers state it
No market-size figure has been recorded for this level yet. Not read is not zero.
Research-house estimates for this sector, carried side by side under each house’s own name. Estimates of one market can differ several-fold; none is averaged, and none is Forge’s.
No publisher is named for this level yet, so there is nothing to read from. Publishers are authored in the taxonomy and arrive with a deploy.