{"licence":"CC BY 4.0","licenceUrl":"https://creativecommons.org/licenses/by/4.0/","citation":"Ambera Forge, Wedding planning, October 2026","report":"https://forge.ambera.app/sectors/wedding-planning/2026-10","note":"Counts are over the companies Forge read in this sector during the month, each with its denominator. Themes and capabilities are the words the reading listed; a theme with no declared match shares no word with anything a company declares, which is not the same as no product doing it. Carried market-size figures are their publishers’ and are not redistributed here.","version":2,"monthKey":"2026-10","sector":{"slug":"wedding-planning","name":"Wedding planning","scope":"Guest lists, budgets, vendors and a website for one wedding."},"coverage":{"entities":6,"readEntities":6,"neverRead":0,"readInMonth":2,"lastReadAt":"2026-10-01T02:46:34.000Z"},"withheldReason":null,"declaredCapabilities":[{"name":"guest list manager","listing":2,"denominator":6,"entityIds":["cmuohg9hl00g7ofmy9ahcixp8","cmuohg9pw00gdofmyzict4omq"]},{"name":"wedding website builder","listing":2,"denominator":6,"entityIds":["cmuohg9n300gbofmy2p90ljtc","cmuohg9pw00gdofmyzict4omq"]},{"name":"AI-powered reply suggestions","listing":1,"denominator":6,"entityIds":["cmuohg9ey00g5ofmysh67lm9o"]},{"name":"budget tracker","listing":1,"denominator":6,"entityIds":["cmuohg9pw00gdofmyzict4omq"]},{"name":"budget/expense tracker","listing":1,"denominator":6,"entityIds":["cmuohg9n300gbofmy2p90ljtc"]},{"name":"checklist/timeline tools","listing":1,"denominator":6,"entityIds":["cmuohg9n300gbofmy2p90ljtc"]},{"name":"companion mobile app","listing":1,"denominator":6,"entityIds":["cmuohg9hl00g7ofmy9ahcixp8"]},{"name":"CRM / lead management","listing":1,"denominator":6,"entityIds":["cmuohg9ka00g9ofmyhhog5gdl"]},{"name":"custom domain","listing":1,"denominator":6,"entityIds":["cmuohg9hl00g7ofmy9ahcixp8"]},{"name":"custom domain add-on","listing":1,"denominator":6,"entityIds":["cmuohg9c100g3ofmyia6bz1mh"]},{"name":"Deals/promotions feature","listing":1,"denominator":6,"entityIds":["cmuohg9ey00g5ofmysh67lm9o"]},{"name":"digital invitations/save-the-dates","listing":1,"denominator":6,"entityIds":["cmuohg9hl00g7ofmy9ahcixp8"]},{"name":"document storage & sharing","listing":1,"denominator":6,"entityIds":["cmuohg9ka00g9ofmyhhog5gdl"]},{"name":"floor plan design","listing":1,"denominator":6,"entityIds":["cmuohg9ka00g9ofmyhhog5gdl"]},{"name":"free wedding website","listing":1,"denominator":6,"entityIds":["cmuohg9c100g3ofmyia6bz1mh"]},{"name":"free wedding website builder","listing":1,"denominator":6,"entityIds":["cmuohg9hl00g7ofmy9ahcixp8"]},{"name":"guest list management","listing":1,"denominator":6,"entityIds":["cmuohg9n300gbofmy2p90ljtc"]},{"name":"guest texting (paid)","listing":1,"denominator":6,"entityIds":["cmuohg9c100g3ofmyia6bz1mh"]},{"name":"guest website & RSVP","listing":1,"denominator":6,"entityIds":["cmuohg9ka00g9ofmyhhog5gdl"]},{"name":"Invitations","listing":1,"denominator":6,"entityIds":["cmuohg9ey00g5ofmysh67lm9o"]},{"name":"Lead generation for vendors","listing":1,"denominator":6,"entityIds":["cmuohg9ey00g5ofmysh67lm9o"]},{"name":"matching stationery/invitations","listing":1,"denominator":6,"entityIds":["cmuohg9c100g3ofmyia6bz1mh"]},{"name":"meal/dietary preference tracking","listing":1,"denominator":6,"entityIds":["cmuohg9pw00gdofmyzict4omq"]},{"name":"online RSVP","listing":1,"denominator":6,"entityIds":["cmuohg9hl00g7ofmy9ahcixp8"]},{"name":"payment collection & invoicing","listing":1,"denominator":6,"entityIds":["cmuohg9ka00g9ofmyhhog5gdl"]},{"name":"Personalized wedding websites","listing":1,"denominator":6,"entityIds":["cmuohg9ey00g5ofmysh67lm9o"]},{"name":"project management (timelines, checklists)","listing":1,"denominator":6,"entityIds":["cmuohg9ka00g9ofmyhhog5gdl"]},{"name":"proposals & contracts","listing":1,"denominator":6,"entityIds":["cmuohg9ka00g9ofmyhhog5gdl"]},{"name":"registry/gift tracking","listing":1,"denominator":6,"entityIds":["cmuohg9n300gbofmy2p90ljtc"]},{"name":"RSVP & guest list tracking","listing":1,"denominator":6,"entityIds":["cmuohg9c100g3ofmyia6bz1mh"]},{"name":"RSVP management","listing":1,"denominator":6,"entityIds":["cmuohg9n300gbofmy2p90ljtc"]},{"name":"RSVP tracking","listing":1,"denominator":6,"entityIds":["cmuohg9pw00gdofmyzict4omq"]},{"name":"seating chart tool","listing":1,"denominator":6,"entityIds":["cmuohg9pw00gdofmyzict4omq"]},{"name":"seating chart tool (paid)","listing":1,"denominator":6,"entityIds":["cmuohg9c100g3ofmyia6bz1mh"]},{"name":"travel/accommodation tools","listing":1,"denominator":6,"entityIds":["cmuohg9hl00g7ofmy9ahcixp8"]},{"name":"universal gift registry","listing":1,"denominator":6,"entityIds":["cmuohg9c100g3ofmyia6bz1mh"]},{"name":"vendor directory","listing":1,"denominator":6,"entityIds":["cmuohg9pw00gdofmyzict4omq"]},{"name":"vendor lead marketplace (vendor-facing)","listing":1,"denominator":6,"entityIds":["cmuohg9n300gbofmy2p90ljtc"]},{"name":"vendor management","listing":1,"denominator":6,"entityIds":["cmuohg9ka00g9ofmyhhog5gdl"]},{"name":"Vendor marketplace / storefront","listing":1,"denominator":6,"entityIds":["cmuohg9ey00g5ofmysh67lm9o"]},{"name":"vendor marketplace/directory","listing":1,"denominator":6,"entityIds":["cmuohg9c100g3ofmyia6bz1mh"]},{"name":"vendor quote comparison","listing":1,"denominator":6,"entityIds":["cmuohg9n300gbofmy2p90ljtc"]},{"name":"Vendor reviews","listing":1,"denominator":6,"entityIds":["cmuohg9ey00g5ofmysh67lm9o"]},{"name":"wedding checklist","listing":1,"denominator":6,"entityIds":["cmuohg9pw00gdofmyzict4omq"]},{"name":"Wedding registry","listing":1,"denominator":6,"entityIds":["cmuohg9ey00g5ofmysh67lm9o"]},{"name":"zero-fee cash registry","listing":1,"denominator":6,"entityIds":["cmuohg9hl00g7ofmy9ahcixp8"]}],"complaintThemes":[{"name":"Price level","listing":3,"denominator":6,"entityIds":["cmuohg9c100g3ofmyia6bz1mh","cmuohg9ey00g5ofmysh67lm9o","cmuohg9ka00g9ofmyhhog5gdl"],"phrases":["pricing opacity/complexity","registry markup / higher prices than retailers","Unpublished, sales-call-dependent pricing"]},{"name":"Ads, spam and notifications","listing":2,"denominator":6,"entityIds":["cmuohg9c100g3ofmyia6bz1mh","cmuohg9n300gbofmy2p90ljtc"],"phrases":["auto-flagged/marked-as-spam messaging system","email spam after signup (default opt-in)","spam-like gift-nudge emails to guests"]},{"name":"Billing, fees and cancellation","listing":2,"denominator":6,"entityIds":["cmuohg9ey00g5ofmysh67lm9o","cmuohg9n300gbofmy2p90ljtc"],"phrases":["Mandatory 12-month contracts / no early cancellation","pay-to-play hidden listings for vendors"]},{"name":"Complexity, setup and learning curve","listing":2,"denominator":6,"entityIds":["cmuohg9hl00g7ofmy9ahcixp8","cmuohg9ka00g9ofmyhhog5gdl"],"phrases":["clunky RSVP system","learning curve / complexity"]},{"name":"Free tier, trial and paywalled features","listing":2,"denominator":6,"entityIds":["cmuohg9hl00g7ofmy9ahcixp8","cmuohg9pw00gdofmyzict4omq"],"phrases":["registry commerce nudges/upsells","shallow feature depth on free tiers"]},{"name":"Accuracy and output quality","listing":1,"denominator":6,"entityIds":["cmuohg9ey00g5ofmysh67lm9o"],"phrases":["Fake or low-quality leads"]},{"name":"Alleged fabricated leads (class action)","listing":1,"denominator":6,"entityIds":["cmuohg9ey00g5ofmysh67lm9o"],"phrases":["Alleged fabricated leads (class action)"]},{"name":"Bugs and reliability","listing":1,"denominator":6,"entityIds":["cmuohg9ka00g9ofmyhhog5gdl"],"phrases":["floor plan tool glitches"]},{"name":"ceremony-layout planning missing from most apps","listing":1,"denominator":6,"entityIds":["cmuohg9pw00gdofmyzict4omq"],"phrases":["ceremony-layout planning missing from most apps"]},{"name":"Collaboration and permissions","listing":1,"denominator":6,"entityIds":["cmuohg9ka00g9ofmyhhog5gdl"],"phrases":["limited real-time collaboration"]},{"name":"Customization and branding","listing":1,"denominator":6,"entityIds":["cmuohg9ka00g9ofmyhhog5gdl"],"phrases":["weak RSVP/guest management customization"]},{"name":"fake or unresponsive vendor leads","listing":1,"denominator":6,"entityIds":["cmuohg9n300gbofmy2p90ljtc"],"phrases":["fake or unresponsive vendor leads"]},{"name":"guest list data siloed from seating/meal tools","listing":1,"denominator":6,"entityIds":["cmuohg9pw00gdofmyzict4omq"],"phrases":["guest list data siloed from seating/meal tools"]},{"name":"high-pressure sales calls / non-cancelable 12-month contracts","listing":1,"denominator":6,"entityIds":["cmuohg9n300gbofmy2p90ljtc"],"phrases":["high-pressure sales calls / non-cancelable 12-month contracts"]},{"name":"Interface and design","listing":1,"denominator":6,"entityIds":["cmuohg9n300gbofmy2p90ljtc"],"phrases":["dated/spammy community forums"]},{"name":"mixed reviews on editing and payments flows","listing":1,"denominator":6,"entityIds":["cmuohg9hl00g7ofmy9ahcixp8"],"phrases":["mixed reviews on editing and payments flows"]},{"name":"out-of-stock or delayed invitation orders","listing":1,"denominator":6,"entityIds":["cmuohg9c100g3ofmyia6bz1mh"],"phrases":["out-of-stock or delayed invitation orders"]},{"name":"Pay-to-win ranking (spend determines visibility)","listing":1,"denominator":6,"entityIds":["cmuohg9ey00g5ofmysh67lm9o"],"phrases":["Pay-to-win ranking (spend determines visibility)"]},{"name":"payment processing issues","listing":1,"denominator":6,"entityIds":["cmuohg9ka00g9ofmyhhog5gdl"],"phrases":["payment processing issues"]},{"name":"Price increases","listing":1,"denominator":6,"entityIds":["cmuohg9ey00g5ofmysh67lm9o"],"phrases":["Bundled Knot/WeddingWire packages increase contract value"]},{"name":"Privacy and security","listing":1,"denominator":6,"entityIds":["cmuohg9c100g3ofmyia6bz1mh"],"phrases":["fraud/security handling concerns"]},{"name":"spreadsheet fragmentation across budget/RSVP/meals","listing":1,"denominator":6,"entityIds":["cmuohg9pw00gdofmyzict4omq"],"phrases":["spreadsheet fragmentation across budget/RSVP/meals"]},{"name":"syncing issues with linked external registries","listing":1,"denominator":6,"entityIds":["cmuohg9c100g3ofmyia6bz1mh"],"phrases":["syncing issues with linked external registries"]},{"name":"unresponsive/poor customer service","listing":1,"denominator":6,"entityIds":["cmuohg9c100g3ofmyia6bz1mh"],"phrases":["unresponsive/poor customer service"]}],"complaintVocabularyVersion":2,"whiteSpace":{"rows":[{"theme":{"name":"Price level","listing":3,"denominator":6,"entityIds":["cmuohg9c100g3ofmyia6bz1mh","cmuohg9ey00g5ofmysh67lm9o","cmuohg9ka00g9ofmyhhog5gdl"],"phrases":["pricing opacity/complexity","registry markup / higher prices than retailers","Unpublished, sales-call-dependent pricing"]},"declared":[],"answeredBy":"price"},{"theme":{"name":"Ads, spam and notifications","listing":2,"denominator":6,"entityIds":["cmuohg9c100g3ofmyia6bz1mh","cmuohg9n300gbofmy2p90ljtc"],"phrases":["auto-flagged/marked-as-spam messaging system","email spam after signup (default opt-in)","spam-like gift-nudge emails to guests"]},"declared":[],"answeredBy":"capability"},{"theme":{"name":"Complexity, setup and learning curve","listing":2,"denominator":6,"entityIds":["cmuohg9hl00g7ofmy9ahcixp8","cmuohg9ka00g9ofmyhhog5gdl"],"phrases":["clunky RSVP system","learning curve / complexity"]},"declared":[],"answeredBy":"capability"},{"theme":{"name":"Billing, fees and cancellation","listing":2,"denominator":6,"entityIds":["cmuohg9ey00g5ofmysh67lm9o","cmuohg9n300gbofmy2p90ljtc"],"phrases":["Mandatory 12-month contracts / no early cancellation","pay-to-play hidden listings for vendors"]},"declared":[{"name":"zero-fee cash registry","listing":1,"denominator":6,"entityIds":["cmuohg9hl00g7ofmy9ahcixp8"],"sharedWords":["fee"]}],"answeredBy":"price"},{"theme":{"name":"Free tier, trial and paywalled features","listing":2,"denominator":6,"entityIds":["cmuohg9hl00g7ofmy9ahcixp8","cmuohg9pw00gdofmyzict4omq"],"phrases":["registry commerce nudges/upsells","shallow feature depth on free tiers"]},"declared":[{"name":"free wedding website","listing":1,"denominator":6,"entityIds":["cmuohg9c100g3ofmyia6bz1mh"],"sharedWords":["free"]},{"name":"free wedding website builder","listing":1,"denominator":6,"entityIds":["cmuohg9hl00g7ofmy9ahcixp8"],"sharedWords":["free"]}],"answeredBy":"price"}],"unansweredCount":2,"belowFloor":19},"entities":[{"id":"cmuohg9c100g3ofmyia6bz1mh","slug":"zola","name":"Zola","kind":"competitor","site":"https://zola.com","lastWatchedAt":"2026-09-30T23:46:48.723Z","addedBy":"definition"},{"id":"cmuohg9ey00g5ofmysh67lm9o","slug":"the-knot","name":"The Knot","kind":"competitor","site":"https://theknot.com","lastWatchedAt":"2026-09-30T23:46:48.723Z","addedBy":"definition"},{"id":"cmuohg9hl00g7ofmy9ahcixp8","slug":"joy","name":"Joy","kind":"competitor","site":"https://withjoy.com","lastWatchedAt":"2026-09-30T23:46:48.723Z","addedBy":"definition"},{"id":"cmuohg9ka00g9ofmyhhog5gdl","slug":"aisle-planner","name":"Aisle Planner","kind":"competitor","site":"https://aisleplanner.com","lastWatchedAt":"2026-10-01T02:46:34.000Z","addedBy":"definition"},{"id":"cmuohg9n300gbofmy2p90ljtc","slug":"vendor-spam-after-signing-up","name":"Vendor spam after signing up","kind":"discourse","site":null,"lastWatchedAt":"2026-09-30T23:46:48.723Z","addedBy":"definition"},{"id":"cmuohg9pw00gdofmyzict4omq","slug":"couples-planning-without-a-planner","name":"Couples planning without a planner","kind":"segment","site":null,"lastWatchedAt":"2026-09-30T23:46:48.723Z","addedBy":"definition"}],"entrants":{"placed":[],"sighted":[{"name":"Folia Planner","kind":"competitor","site":"https://www.foliaplanner.com/","sourceUrl":"https://www.100layercake.com/2026/05/12/wedding-planning-apps-websites/","firstSeenAt":"2026-10-05T06:11:13.281Z"},{"name":"Lovebird","kind":"competitor","site":"https://www.lovebird.co/","sourceUrl":"https://www.100layercake.com/2026/05/12/wedding-planning-apps-websites/","firstSeenAt":"2026-10-05T06:11:13.281Z"},{"name":"Pearl Planner","kind":"competitor","site":"https://www.davidsbridal.com/","sourceUrl":"https://retaildive.com/news/davids-bridal-wedding-vendor-platform-pearl-connect/831475","firstSeenAt":"2026-10-05T06:11:13.281Z"},{"name":"VenuePreview","kind":"adjacent","site":"https://www.venuepreview.com/","sourceUrl":"https://www.venuepreview.com/blog/top-wedding-planning-apps-to-use-in-2026-for-a-flawless-day/","firstSeenAt":"2026-10-05T06:11:13.281Z"}]},"entries":{"observed":6,"inference":0,"sourceBroken":0,"byTag":[{"tag":"FACT","count":2},{"tag":"COMPANY CLAIM","count":2},{"tag":"USER OPINION","count":2}],"byCategory":[{"category":"COMPLAINT","count":2},{"category":"POSITIONING","count":2},{"category":"PRICING","count":2}]},"pricing":{"readEntities":6,"withPricing":4,"changesInMonth":2,"companiesChangedInMonth":1,"withheldReason":null,"companies":[{"entityId":"cmuohg9ka00g9ofmyhhog5gdl","name":"Aisle Planner","kind":"competitor","site":"https://aisleplanner.com","changesInMonth":2,"latest":{"claim":"Aisle Planner's own pricing page lists project-based tiers: Sales Essentials $49.99/mo, Up to 15 Projects $69.99/mo, 16-25 Projects $109.99/mo, 26-50 Projects $164.99/mo, and 51-100 Projects $229.99/mo, with a 10% discount for annual billing and custom pricing for larger plans via sales contact.","tag":"FACT","sourceUrl":"https://integration.aisleplanner.com/pricing","observedAt":"2026-10-01T02:46:34.000Z"}},{"entityId":"cmuohg9c100g3ofmyia6bz1mh","name":"Zola","kind":"competitor","site":"https://zola.com","changesInMonth":0,"latest":{"claim":"Zola's wedding website, RSVP, and registry are free; custom domains are priced from roughly $14.95–$17.99/year depending on the source.","tag":"COMPANY CLAIM","sourceUrl":"https://www.zola.com/expert-advice/best-wedding-websites","observedAt":"2026-09-30T23:46:48.723Z"}},{"entityId":"cmuohg9ey00g5ofmysh67lm9o","name":"The Knot","kind":"competitor","site":"https://theknot.com","changesInMonth":0,"latest":{"claim":"The Knot does not publish vendor advertising prices; quotes are obtained via sales calls, and third-party/vendor reports estimate listings from $50–$150/month in rural markets up to $500–$1,200+/month in major metros, with premium metro placements reaching $6,000–$12,000/year on mandatory 12-month contracts.","tag":"COMPANY CLAIM","sourceUrl":"https://www.fullybookedvenue.com/is-the-knot-worth-it-for-vendors/","observedAt":"2026-09-30T23:46:48.723Z"}},{"entityId":"cmuohg9hl00g7ofmy9ahcixp8","name":"Joy","kind":"competitor","site":"https://withjoy.com","changesInMonth":0,"latest":{"claim":"Joy's wedding websites, planning tools, guest management, RSVP, and registry are free; the only recurring paid add-on is a custom domain priced around $19.99–$21.99 per year, purchased via a domain provider.","tag":"COMPANY CLAIM","sourceUrl":"https://withjoy.com/faq/","observedAt":"2026-09-30T23:46:48.723Z"}},{"entityId":"cmuohg9pw00gdofmyzict4omq","name":"Couples planning without a planner","kind":"segment","site":null,"changesInMonth":0,"latest":null},{"entityId":"cmuohg9n300gbofmy2p90ljtc","name":"Vendor spam after signing up","kind":"discourse","site":null,"changesInMonth":0,"latest":null}]},"funding":{"quartersConsidered":8,"readQuarters":2,"totalRounds":2,"currencies":["USD"],"withheldReason":null,"quarters":[{"quarterKey":"2025-Q1","entitiesRead":0,"rounds":0,"roundsWithAmount":0,"sums":[]},{"quarterKey":"2025-Q2","entitiesRead":0,"rounds":0,"roundsWithAmount":0,"sums":[]},{"quarterKey":"2025-Q3","entitiesRead":0,"rounds":0,"roundsWithAmount":0,"sums":[]},{"quarterKey":"2025-Q4","entitiesRead":0,"rounds":0,"roundsWithAmount":0,"sums":[]},{"quarterKey":"2026-Q1","entitiesRead":0,"rounds":0,"roundsWithAmount":0,"sums":[]},{"quarterKey":"2026-Q2","entitiesRead":0,"rounds":0,"roundsWithAmount":0,"sums":[]},{"quarterKey":"2026-Q3","entitiesRead":5,"rounds":2,"roundsWithAmount":2,"sums":[{"currency":"USD","tag":"COMPANY CLAIM","amountMillions":0.5},{"currency":"USD","tag":"FACT","amountMillions":60}]},{"quarterKey":"2026-Q4","entitiesRead":2,"rounds":0,"roundsWithAmount":0,"sums":[]}]},"marketSize":{"readAt":null,"publishers":[]}}