{"licence":"CC BY 4.0","licenceUrl":"https://creativecommons.org/licenses/by/4.0/","citation":"Ambera Forge, Surveys, September 2026","report":"https://forge.ambera.app/sectors/survey-tools/2026-09","note":"Counts are over the companies Forge read in this sector during the month, each with its denominator. Themes and capabilities are the words the reading listed; a theme with no declared match shares no word with anything a company declares, which is not the same as no product doing it. Carried market-size figures are their publishers’ and are not redistributed here.","version":1,"monthKey":"2026-09","sector":{"slug":"survey-tools","name":"Surveys","scope":"Asking a group of people questions and counting what they answered."},"coverage":{"entities":6,"readEntities":6,"neverRead":0,"readInMonth":6,"lastReadAt":"2026-09-30T23:37:34.352Z"},"withheldReason":null,"declaredCapabilities":[{"name":"360 assessments","listing":1,"denominator":6,"entityIds":["cmuohfs1w006qofmy3sbyn8wn"]},{"name":"AI auto-tagging of open-text responses","listing":1,"denominator":6,"entityIds":["cmuohfscs006wofmy7yiy0evv"]},{"name":"AI sentiment analysis (CogniVue)","listing":1,"denominator":6,"entityIds":["cmuohfs1w006qofmy3sbyn8wn"]},{"name":"AI-powered survey creation","listing":1,"denominator":6,"entityIds":["cmuohfrub006mofmyyqb959do"]},{"name":"Attribute-based audience segmentation","listing":1,"denominator":6,"entityIds":["cmuohfry1006oofmytk59s2kp"]},{"name":"Automated market research (LaunchPad)","listing":1,"denominator":6,"entityIds":["cmuohfrub006mofmyyqb959do"]},{"name":"ChatGPT/Claude integration","listing":1,"denominator":6,"entityIds":["cmuohfrub006mofmyyqb959do"]},{"name":"conditional/skip logic","listing":1,"denominator":6,"entityIds":["cmuohfs9p006uofmyrgtg72so"]},{"name":"Contacts & Automations","listing":1,"denominator":6,"entityIds":["cmuohfs6g006sofmywedkzqgt"]},{"name":"Continuous listening / recurring programs","listing":1,"denominator":6,"entityIds":["cmuohfrub006mofmyyqb959do"]},{"name":"conversational one-question-at-a-time format","listing":1,"denominator":6,"entityIds":["cmuohfs6g006sofmywedkzqgt"]},{"name":"conversational UI","listing":1,"denominator":6,"entityIds":["cmuohfs9p006uofmyrgtg72so"]},{"name":"Conversational/chat-style surveys","listing":1,"denominator":6,"entityIds":["cmuohfs1w006qofmy3sbyn8wn"]},{"name":"customer data platform integrations","listing":1,"denominator":6,"entityIds":["cmuohfscs006wofmy7yiy0evv"]},{"name":"CX/NPS suites","listing":1,"denominator":6,"entityIds":["cmuohfs1w006qofmy3sbyn8wn"]},{"name":"Data export (CSV/PDF/XLS)","listing":1,"denominator":6,"entityIds":["cmuohfrub006mofmyyqb959do"]},{"name":"Display & skip logic","listing":1,"denominator":6,"entityIds":["cmuohfs1w006qofmy3sbyn8wn"]},{"name":"Full API access on every tier","listing":1,"denominator":6,"entityIds":["cmuohfry1006oofmytk59s2kp"]},{"name":"Growth Flow lead enrichment","listing":1,"denominator":6,"entityIds":["cmuohfs6g006sofmywedkzqgt"]},{"name":"in-app + email + hosted link multi-channel delivery","listing":1,"denominator":6,"entityIds":["cmuohfscs006wofmy7yiy0evv"]},{"name":"In-app, website, link, and email surveys","listing":1,"denominator":6,"entityIds":["cmuohfry1006oofmytk59s2kp"]},{"name":"in-app/behavioral targeting","listing":1,"denominator":6,"entityIds":["cmuohfs9p006uofmyrgtg72so"]},{"name":"Insights AI analytics","listing":1,"denominator":6,"entityIds":["cmuohfs6g006sofmywedkzqgt"]},{"name":"Interaction AI adaptive follow-up questions","listing":1,"denominator":6,"entityIds":["cmuohfs6g006sofmywedkzqgt"]},{"name":"lifecycle/event-based survey targeting","listing":1,"denominator":6,"entityIds":["cmuohfscs006wofmy7yiy0evv"]},{"name":"MCP connector for Claude/ChatGPT","listing":1,"denominator":6,"entityIds":["cmuohfs6g006sofmywedkzqgt"]},{"name":"mobile optimization","listing":1,"denominator":6,"entityIds":["cmuohfs9p006uofmyrgtg72so"]},{"name":"Multi-channel distribution (email, QR, embed)","listing":1,"denominator":6,"entityIds":["cmuohfs1w006qofmy3sbyn8wn"]},{"name":"multichannel delivery (email, SMS, WhatsApp, QR, voice, in-app)","listing":1,"denominator":6,"entityIds":["cmuohfs9p006uofmyrgtg72so"]},{"name":"Native integrations (Salesforce, HubSpot, Slack, Google Sheets, Notion)","listing":1,"denominator":6,"entityIds":["cmuohfry1006oofmytk59s2kp"]},{"name":"native mobile SDKs (iOS, Android, React Native, Flutter)","listing":1,"denominator":6,"entityIds":["cmuohfscs006wofmy7yiy0evv"]},{"name":"NPS, CSAT, CES survey formats","listing":1,"denominator":6,"entityIds":["cmuohfscs006wofmy7yiy0evv"]},{"name":"Open source / self-hostable","listing":1,"denominator":6,"entityIds":["cmuohfry1006oofmytk59s2kp"]},{"name":"personalized invitations","listing":1,"denominator":6,"entityIds":["cmuohfs9p006uofmyrgtg72so"]},{"name":"Privacy-first data handling","listing":1,"denominator":6,"entityIds":["cmuohfry1006oofmytk59s2kp"]},{"name":"real-time reporting dashboards","listing":1,"denominator":6,"entityIds":["cmuohfscs006wofmy7yiy0evv"]},{"name":"reminder sequencing","listing":1,"denominator":6,"entityIds":["cmuohfs9p006uofmyrgtg72so"]},{"name":"short/concise surveys","listing":1,"denominator":6,"entityIds":["cmuohfs9p006uofmyrgtg72so"]},{"name":"Skip logic","listing":1,"denominator":6,"entityIds":["cmuohfrub006mofmyyqb959do"]},{"name":"Slack/HubSpot/Shopify integrations","listing":1,"denominator":6,"entityIds":["cmuohfs6g006sofmywedkzqgt"]},{"name":"SOC 2 Type II certification","listing":1,"denominator":6,"entityIds":["cmuohfry1006oofmytk59s2kp"]},{"name":"survey throttling / anti-fatigue sampling","listing":1,"denominator":6,"entityIds":["cmuohfscs006wofmy7yiy0evv"]},{"name":"Team collaboration / shared asset library","listing":1,"denominator":6,"entityIds":["cmuohfrub006mofmyyqb959do"]},{"name":"Third-party integrations (Slack, Zapier, HubSpot)","listing":1,"denominator":6,"entityIds":["cmuohfs1w006qofmy3sbyn8wn"]},{"name":"Typeform AI form builder","listing":1,"denominator":6,"entityIds":["cmuohfs6g006sofmywedkzqgt"]},{"name":"Website feedback collection (GetFeedback)","listing":1,"denominator":6,"entityIds":["cmuohfrub006mofmyyqb959do"]},{"name":"White-labeling","listing":1,"denominator":6,"entityIds":["cmuohfs1w006qofmy3sbyn8wn"]},{"name":"Workflows / response automation","listing":1,"denominator":6,"entityIds":["cmuohfry1006oofmytk59s2kp"]}],"complaintThemes":[{"name":"3-seat minimum for team plans","listing":1,"denominator":4,"entityIds":["cmuohfrub006mofmyyqb959do"]},{"name":"advanced integrations locked behind higher tiers","listing":1,"denominator":4,"entityIds":["cmuohfscs006wofmy7yiy0evv"]},{"name":"Buggy drag-and-drop survey builder","listing":1,"denominator":4,"entityIds":["cmuohfs1w006qofmy3sbyn8wn"]},{"name":"Complex/unintuitive branching logic at scale","listing":1,"denominator":4,"entityIds":["cmuohfs1w006qofmy3sbyn8wn"]},{"name":"Confusing or shallow reporting/analytics","listing":1,"denominator":4,"entityIds":["cmuohfs1w006qofmy3sbyn8wn"]},{"name":"Confusing plan/pricing structure","listing":1,"denominator":4,"entityIds":["cmuohfrub006mofmyyqb959do"]},{"name":"features locked behind higher pricing tiers","listing":1,"denominator":4,"entityIds":["cmuohfs9p006uofmyrgtg72so"]},{"name":"generic, impersonal outreach","listing":1,"denominator":4,"entityIds":["cmuohfs9p006uofmyrgtg72so"]},{"name":"Higher tiers feel expensive for small teams","listing":1,"denominator":4,"entityIds":["cmuohfs1w006qofmy3sbyn8wn"]},{"name":"Inconsistent customer service responsiveness","listing":1,"denominator":4,"entityIds":["cmuohfs1w006qofmy3sbyn8wn"]},{"name":"limited AI analysis at scale without add-ons","listing":1,"denominator":4,"entityIds":["cmuohfscs006wofmy7yiy0evv"]},{"name":"Limited design/customization flexibility","listing":1,"denominator":4,"entityIds":["cmuohfs1w006qofmy3sbyn8wn"]},{"name":"Limited free plan (questions/response caps)","listing":1,"denominator":4,"entityIds":["cmuohfrub006mofmyyqb959do"]},{"name":"misreported/inconsistent response-rate metrics across dashboards","listing":1,"denominator":4,"entityIds":["cmuohfs9p006uofmyrgtg72so"]},{"name":"No annual discount on monthly plan","listing":1,"denominator":4,"entityIds":["cmuohfrub006mofmyyqb959do"]},{"name":"no mobile SDK coverage in focused tools","listing":1,"denominator":4,"entityIds":["cmuohfscs006wofmy7yiy0evv"]},{"name":"Response-based overage costs","listing":1,"denominator":4,"entityIds":["cmuohfrub006mofmyyqb959do"]},{"name":"response/data-point limits affecting cost","listing":1,"denominator":4,"entityIds":["cmuohfscs006wofmy7yiy0evv"]},{"name":"survey fatigue / declining response rates","listing":1,"denominator":4,"entityIds":["cmuohfs9p006uofmyrgtg72so"]},{"name":"survey fatigue from over-surveying","listing":1,"denominator":4,"entityIds":["cmuohfscs006wofmy7yiy0evv"]},{"name":"SurveyMonkey pricing too high for small teams","listing":1,"denominator":4,"entityIds":["cmuohfs9p006uofmyrgtg72so"]},{"name":"surveys too long or complex","listing":1,"denominator":4,"entityIds":["cmuohfs9p006uofmyrgtg72so"]}],"whiteSpace":{"rows":[],"unansweredCount":0,"belowFloor":22},"entities":[{"id":"cmuohfrub006mofmyyqb959do","slug":"surveymonkey","name":"SurveyMonkey","kind":"competitor","site":"https://surveymonkey.com","lastWatchedAt":"2026-09-30T20:43:23.272Z","addedBy":"definition"},{"id":"cmuohfry1006oofmytk59s2kp","slug":"formbricks","name":"Formbricks","kind":"competitor","site":"https://formbricks.com","lastWatchedAt":"2026-09-30T20:55:52.390Z","addedBy":"definition"},{"id":"cmuohfs1w006qofmy3sbyn8wn","slug":"surveysparrow","name":"SurveySparrow","kind":"competitor","site":"https://surveysparrow.com","lastWatchedAt":"2026-09-30T23:37:34.352Z","addedBy":"definition"},{"id":"cmuohfs6g006sofmywedkzqgt","slug":"typeform-2","name":"Typeform","kind":"adjacent","site":"https://typeform.com","lastWatchedAt":"2026-09-30T20:55:52.390Z","addedBy":"definition"},{"id":"cmuohfs9p006uofmyrgtg72so","slug":"survey-response-quality","name":"Survey response quality","kind":"discourse","site":null,"lastWatchedAt":"2026-09-30T20:55:52.390Z","addedBy":"definition"},{"id":"cmuohfscs006wofmy7yiy0evv","slug":"product-teams-running-in-app-surveys","name":"Product teams running in-app surveys","kind":"segment","site":null,"lastWatchedAt":"2026-09-30T23:27:20.100Z","addedBy":"definition"}],"entrants":{"placed":[{"id":"cmuohfrub006mofmyyqb959do","name":"SurveyMonkey","kind":"competitor","addedBy":"definition","addedAt":"2026-09-30T19:12:37.841Z"},{"id":"cmuohfry1006oofmytk59s2kp","name":"Formbricks","kind":"competitor","addedBy":"definition","addedAt":"2026-09-30T19:12:37.974Z"},{"id":"cmuohfs1w006qofmy3sbyn8wn","name":"SurveySparrow","kind":"competitor","addedBy":"definition","addedAt":"2026-09-30T19:12:38.120Z"},{"id":"cmuohfs6g006sofmywedkzqgt","name":"Typeform","kind":"adjacent","addedBy":"definition","addedAt":"2026-09-30T19:12:38.281Z"},{"id":"cmuohfs9p006uofmyrgtg72so","name":"Survey response quality","kind":"discourse","addedBy":"definition","addedAt":"2026-09-30T19:12:38.396Z"},{"id":"cmuohfscs006wofmy7yiy0evv","name":"Product teams running in-app surveys","kind":"segment","addedBy":"definition","addedAt":"2026-09-30T19:12:38.506Z"}],"sighted":[]},"entries":{"observed":26,"inference":1,"sourceBroken":5,"byTag":[{"tag":"FACT","count":10},{"tag":"COMPANY CLAIM","count":12},{"tag":"USER OPINION","count":4}],"byCategory":[{"category":"PRODUCT","count":10},{"category":"PRICING","count":7},{"category":"COMPLAINT","count":3},{"category":"DISCOURSE","count":3},{"category":"POSITIONING","count":3}]},"pricing":{"readEntities":6,"withPricing":5,"changesInMonth":7,"companiesChangedInMonth":5,"withheldReason":null,"companies":[{"entityId":"cmuohfscs006wofmy7yiy0evv","name":"Product teams running in-app surveys","kind":"segment","site":null,"changesInMonth":2,"latest":{"claim":"Across the segment, entry pricing clusters at low monthly rates with free tiers gated by response volume: Refiner offers a free plan for 25 responses/month with paid plans scaling by MAU, Userorbit starts at $95/month billed annually, Survicate is free with Growth from $114/month billed annually, and Formbricks is free for 250 responses/month with Pro from $74/month.","tag":"FACT","sourceUrl":"https://userorbit.com/blog/best-in-app-survey-software-saas","observedAt":"2026-09-30T23:27:20.100Z"}},{"entityId":"cmuohfry1006oofmytk59s2kp","name":"Formbricks","kind":"competitor","site":"https://formbricks.com","changesInMonth":1,"latest":{"claim":"Formbricks Cloud pricing is structured as Hobby (free), Pro at roughly $89/month ($74/month billed annually) with 3 workspaces and 2,000 responses/month, and Scale at roughly $390/month ($325/month billed annually) with 5 workspaces, 5,000 responses/month, teams & access roles, and enterprise add-ons like AI topic labeling and 2FA.","tag":"COMPANY CLAIM","sourceUrl":"https://formbricks.com/blog/typeform-pricing","observedAt":"2026-09-30T20:55:52.390Z"}},{"entityId":"cmuohfs6g006sofmywedkzqgt","name":"Typeform","kind":"adjacent","site":"https://typeform.com","changesInMonth":2,"latest":{"claim":"As checked against Typeform's own pricing page on 2026-09-02, Typeform's plans are: Basic at $39/mo ($28/mo annual), Business at $129/mo ($91/mo annual), Talent at $169/mo ($119/mo annual, 3,000 responses, video questions), and Growth Flow at $379/mo ($266/mo annual), with Enterprise quote-only.","tag":"FACT","sourceUrl":"https://www.typeform.com/pricing/","observedAt":"2026-09-30T20:55:52.390Z"}},{"entityId":"cmuohfs9p006uofmyrgtg72so","name":"Survey response quality","kind":"discourse","site":null,"changesInMonth":1,"latest":{"claim":"Across SurveyMonkey-alternative roundups, entry pricing clusters around $19–39/month for tools like SurveySparrow ($19/mo), Alchemer (~$25–55/mo), Typeform ($25–39/mo), and Jotform ($24–39/mo), positioned against SurveyMonkey's paid plans, which one source states start at $25 per month and another cites a $99/month Standard plan.","tag":"COMPANY CLAIM","sourceUrl":"https://www.askattest.com/blog/articles/surveymonkey-alternative","observedAt":"2026-09-30T20:55:52.390Z"}},{"entityId":"cmuohfrub006mofmyyqb959do","name":"SurveyMonkey","kind":"competitor","site":"https://surveymonkey.com","changesInMonth":1,"latest":{"claim":"BASELINE: SurveyMonkey's individual plans are Standard Monthly at $99/month (no annual discount), Advantage Annual around $39–46/month billed annually, and Premier Annual around $139/month billed annually; Team plans run from about $25–30/user/month (Team Advantage) to $92/user/month (Team Premier) with a 3-seat minimum, and Enterprise is custom-priced.","tag":"FACT","sourceUrl":"https://www.jotform.com/blog/surveymonkey-pricing/","observedAt":"2026-09-30T20:43:23.272Z"}},{"entityId":"cmuohfs1w006qofmy3sbyn8wn","name":"SurveySparrow","kind":"competitor","site":"https://surveysparrow.com","changesInMonth":0,"latest":null}]},"funding":{"quartersConsidered":8,"readQuarters":1,"totalRounds":0,"currencies":[],"withheldReason":"Withheld: something was read in 1 of the last 8 quarters. A series needs at least 2 to say anything a single reading does not.","quarters":[]},"marketSize":{"readAt":null,"publishers":[]}}