Company · Competitor

Substack

Read today · 1 reading on record

8
declares

as its own pages describe it; none was tested

5
users raised

themes in public — opinions, not a measurement

5
claims on record

each with its date, tag and source

1
sectors

placed in, on the map

What each week held

Withheld: something was read in 1 week of the last 12. A series needs at least 2 to say anything a single reading does not.

What it declares

  • free publishing with no subscriber limit
  • 10% revenue-share monetization
  • built-in paid subscriptions/payments
  • podcast hosting
  • video posts and livestreaming
  • Notes (social/discovery feed)
  • Recording Studio
  • TV app for Apple TV/Google TV

As the company’s own pages describe it. Forge did not test any of these.

What users raised

  • scaling 10% platform fee at higher revenue
  • combined Stripe + platform fees eat into low-priced tiers
  • billing surprises
  • AI-only customer support
  • Notes algorithm reach reduction

Themes people raised in public. A complaint is somebody’s opinion, not a measurement of the product.

Everything on record

5 observed claims. Newest first; the tag on each row is what kind of claim you are reading.

  • COMPLAINTUSER OPINIONSep 30, 2026

    User reviews characterize sentiment toward Substack as mixed to negative, with Trustpilot reviewers citing the scaling 10% fee, billing surprises, and AI-only support as recurring pain points.

    Indicates recurring cost and support-quality complaints that could inform competitive messaging.

    checkthat.ai/brands/substack/pricing
  • PRODUCTUSER OPINIONSep 30, 2026

    In late 2025, Substack changed its Notes algorithm so the feed no longer prioritizes content from accounts a user follows, a shift described as catching many creators off guard.

    Affects organic reach/discovery strategy for creators relying on Notes for growth.

    niusleters.com/en/blog/substack-2026-whats-changed-whats-working-and-whats-not
  • PRODUCTUSER OPINIONSep 30, 2026

    In March 2026, Substack launched a built-in Recording Studio allowing solo video recording and interviews with up to two guests, directly publishable without external tools like Streamyard or OBS.

    Reduces creators' need for third-party video/podcast tooling, a feature area worth tracking for competitive overlap.

    niusleters.com/en/blog/substack-2026-whats-changed-whats-working-and-whats-not
  • PRODUCTFACTSep 30, 2026

    In January 2026, Substack launched a beta TV app for Apple TV and Google TV letting subscribers watch video posts and livestreams, with a TikTok-like "For You" discovery row, as part of a broader push into video to compete with YouTube and Patreon.

    Signals Substack's continued pivot from email-only newsletters toward a multimedia/video platform, relevant to positioning against video-first competitors.

    techcrunch.com/2026/01/22/substack-launches-a-tv-app/
  • PRICINGCOMPANY CLAIMSep 30, 2026

    Substack charges writers no monthly platform fee for publishing, whether free or paid, and instead takes 10% of paid-subscription revenue plus Stripe's processing fees (~2.9% + $0.30 per transaction); this fee structure has reportedly been unchanged since the company's 2017 launch.

    Baseline for comparing future pricing/packaging changes; affects any creator evaluating Substack vs. flat-fee competitors like Beehiiv or Ghost.

    on.substack.com/p/pricing

A record of what Forge read in public about Substack — its own pages and what people wrote about it. Nothing here is a test of the product, a ranking or a score, and Forge has no relationship with this company.

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