What each week held
Withheld: something was read in 1 week of the last 12. A series needs at least 2 to say anything a single reading does not.
What it declares
- Ideas board / feedback collection
- Public roadmap
- Announcements (changelog)
- Embeddable widget
- Single Sign-On (SSO)
- Custom domain
- In-app surveys
- Unlimited widgets on paid plans
As the company’s own pages describe it. Forge did not test any of these.
What users raised
- Active idea limits force upgrades
- Hidden costs from add-ons (privacy, surveys, white-labeling)
- Pricing tiers can escalate quickly for growing teams
Themes people raised in public. A complaint is somebody’s opinion, not a measurement of the product.
Everything on record
8 observed claims. Newest first; the tag on each row is what kind of claim you are reading.
- DISCOURSEUSER OPINIONSep 30, 2026
Trustpilot reviewers characterize Frill's UI/UX as simple, elegant and easy to use, and praise its announcement widget for keeping users informed.
Baseline sentiment theme (simplicity/UX) to watch for shifts in future reviews.
ca.trustpilot.com/review/frill.co - PEOPLEUSER OPINIONSep 30, 2026
Frill is described as a bootstrapped, six-person SaaS founded in 2019 by Mike Hill and Thomas Garrood, based in Sydney, with no external funding.
Baseline company/team facts relevant to tracking future leadership or funding changes.
yespress.io/frill - POSITIONINGCOMPANY CLAIMSep 30, 2026
Frill positions itself explicitly as the fairly-priced alternative to Canny, noting Canny jumps from free to $400/month while Frill's plans start at $25/month.
Baseline competitive positioning statement Frill uses against a major rival.
frill.co/canny-alternative - PRODUCTFACTSep 30, 2026
In May 2025 Frill shipped a 'Subscribe to Updates' feature letting users opt in via one click to receive email notifications whenever a new announcement is published.
Baseline capability affecting how customers of Frill users receive changelog notifications.
feedback.frill.co/announcements - PRODUCTFACTSep 30, 2026
Frill's August 2025 release notes added Microsoft EntraID SSO integration, light/dark mode logos, admin-only roadmap sorting, and additional default languages (ar, de, en, es, fr, ja, pt, ru, zh).
Baseline record of recent feature investment areas (SSO, localization) for future delta comparison.
feedback.frill.co/announcements - PRODUCTFACTSep 30, 2026
Frill's own changelog (October/November 2025 release notes) lists an EU Region launch with custom EU hosting for Enterprise clients, plus SSO improvements for Okta and Entra, and widget performance improvements with CDN caching.
Signals Frill is pursuing enterprise-readiness (data residency, SSO) as a positioning move against larger rivals.
feedback.frill.co/announcements - PRICINGCOMPANY CLAIMSep 30, 2026
Third-party pricing breakdowns describe four tiers: Startup ($25/mo, 50 active ideas), Business ($49/mo, unlimited ideas), Growth (~$149/mo, includes privacy/surveys/white-labeling), and Enterprise (from ~$349/mo), with add-ons for Privacy (+$25/mo), Surveys (+$25/mo), and White Labeling (+$100/mo).
Establishes the current packaging structure and add-on costs as the baseline for future comparisons.
fdback.io/blog/frill-pricing - PRICINGCOMPANY CLAIMSep 30, 2026
Frill's homepage states pricing starts at $25/month, with unlimited widgets included on every paid plan and no per-widget surcharge.
Sets the baseline entry price point buyers will compare against Canny/Beamer.
frill.co/
A record of what Forge read in public about Frill — its own pages and what people wrote about it. Nothing here is a test of the product, a ranking or a score, and Forge has no relationship with this company.